Charles & Colvard Ltd. enhanced gemstones as FOREVER BRILLIANT(TM), a new premier brand of Charles & Colvard Created Moissanite(R), available on its e-commerce site Moissanite.com and soon through its current distributors. In creating the FOREVER BRILLIANT(TM) gemstone, Charles & Colvard hand selects and expertly polishes only the world's finest moissanite. Then, through a proprietary process using extraordinary, cutting-edge twenty-first century technology, Serenity Technologies transforms each stone to a higher standard of the Gemological Institute of America's near-colorless spectrum, up to four color grades whiter.