Charles & Colvard Ltd. Launches Enhanced FOREVER BRILLIANT(TM) Moissanite Gemstones
January 27, 2012 at 07:00 pm IST
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Charles & Colvard Ltd. enhanced gemstones as FOREVER BRILLIANT(TM), a new premier brand of Charles & Colvard Created Moissanite(R), available on its e-commerce site Moissanite.com and soon through its current distributors. In creating the FOREVER BRILLIANT(TM) gemstone, Charles & Colvard hand selects and expertly polishes only the world's finest moissanite. Then, through a proprietary process using extraordinary, cutting-edge twenty-first century technology, Serenity Technologies transforms each stone to a higher standard of the Gemological Institute of America's near-colorless spectrum, up to four color grades whiter.
Charles & Colvard, Ltd. is a fine jewelry company that specializes in moissanite and lab grown diamonds. The Company operates through two segments: Online Channels and Traditional. The Online Channels segment consists of e-commerce outlets, including charlesandcolvard.com, moissaniteoutlet.com, third-party online marketplaces, drop-ship retail, and other pure-play, exclusively e-commerce outlets. The Traditional segment consists of wholesale and retail customers, including its own Charles & Colvard Signature Showroom and charlesandcolvarddirect.com. The Company manufactures, markets, and distributes Charles & Colvard Created Moissanite and finished jewelry featuring moissanite, including Forever One, the Companyâs premium moissanite gemstone brand, for sale in the worldwide fine jewelry market. The Company also markets and distributes Caydia lab grown diamonds and finished jewelry featuring lab grown diamonds for sale in the worldwide fine jewelry market.