The Board of Directors of the Challenger Technologies Limited, together with its subsidiaries, announced the new appointment to its key management team, effective from 1 November 2022, Ms Loo Pei Fen, presently Deputy Chief Executive Officer, will be appointed as Managing Director. Ms Loo first joined the Group in January 2004. She left briefly and rejoined the Group in January 2010 before being promoted to the position of DCEO on 1 November 2020.

As a DCEO, she is responsible for areas in marketing, technology, logistics, retail operations, sales and merchandising. In her new role as MD, she will be carrying on her responsibilities she had as DCEO. From 1 November 2022, the senior management team, which shall be reporting to Mr. Loo Leong Thye (Executive Director & Chief Executive Officer), will comprise Mr. Tan Wee Ko (Executive Director & Chief Financial Officer) and Ms Loo Pei Fen (MD).

The Board is confident that the new appointment of Ms Loo Pei Fen as MD will strengthen and enhance the capabilities of the key management team to lead the Company to greater heights. Working Experience: Challenger Technologies Limited February 2011 to October 2013 Director of Marketing of Ecommerce November 2013 to December 2014 Head of Valore and Marketing January 2014 to May 2015 Head of Marketing June 2015 to October 2020 Chief Marketing Officer November 2020 to Present Deputy Chief Executive Officer. Professional Qualifications: Master of Marketing from the University of Newcastle and Bachelor of Arts from the University of Southern California.