Accelerize and its CAKE announced expanded features that bring advanced data visualization capabilities, enhanced marketing intelligence and technology integrations to its performance marketing SaaS solution, CAKE for Networks. The new offerings empower brands, advertisers and publishers to leverage actionable insights and make better decisions for improved return on adspend (ROAS) from their affiliate marketing campaigns, while staying competitive and increasing business profitability. CAKE for Networks is a powerful performance marketing solution used by top brands and companies across the globe. The cloud-based solution enables marketers to intelligently manage, measure and optimize the impact of their affiliate marketing campaigns. Along with its world-class customer support, CAKE provides a scalable and reliable architecture that primes companies for continued growth and streamlines the management of affiliate advertising programs across multiple partners, channels and campaigns. CAKE’s new product enhancements include: Data Visualization and Reporting – CAKE’s new framework includes new data visualizations and comparison metrics. This type of framework allows users to visualize and interact with the data in the updated user interface. Marketing Intelligence – Capturing richer insights is made possible by offering access to a wider data set. Moving beyond pre-defined fields, CAKE will provide new free-form parameters that can be passed at the time of conversion. This allows clients to pass relevant information and report on collected data. For example, an e-commerce store can easily track by SKUs or colors. Enhanced Connectivity – New APIs enable the collection of raw data through click and conversion exports. This gives users the ability to easily extract click and conversion details and seamlessly integrate this data into solutions such as Domo, Marketo, Tableau and more for deeper insights. CAKE’s new features are introduced at a time when affiliate marketing has become a key component of today’s digital marketing tech stack. Affiliate marketing is widely used with 81% of brands and 84% of publishers, according to Forrester Research. On a worldwide level, affiliate marketing is not only growing fast, but continues to be a massive global industry which the IAB estimates to be worth over $12 billion, with the U.S. and the EU leading the way.