Cello : Grant of Options

29th September 2017

Grant of Options

The Company notifies that, on 29 September 2017, it granted a total of 1,215,000 options over ordinary shares of 10 pence each ('Options') in the capital of the Company to directors and employees, pursuant to the Company's PSP Option Scheme 2010, HM Revenue & Customs Approved Share Option Plan 2009 and the Unapproved Option Plan 2010. Of the total of 1,215,000 Options granted, 855,000 Options were granted to persons discharging managerial responsibilities ('PDMR'), the details of which are set out below:

PDMR	Existing Options held	New Options granted	Resultant Options held
Mark Scott	450,000	275,000	725,000
Mark Bentley	220,000	140,000	360,000
Stephen Highley	220,000	140,000	360,000
Andy Brown	75,000	45,000	120,000
John Rowley	376,667	60,000	436,667
Jane Shirley	75,000	50,000	125,000
Jon Bircher	149,608	50,000	199,608
Minh Huynh	79,358	25,000	104,358
Julia Ralston	278,000	70,000	348,000

.

Further details of the Company's PSP Option Scheme 2010, HM Revenue & Customs Approved Share Option Plan 2009 and the Unapproved Option Plan 2010 are set out in the 2016 Annual Report, which can be found on the Company's website:https://www.cellogroup.com/.

Enquiries:

Cello Group	020 7812 8460
Mark Scott, Chief Executive
Mark Bentley, Finance Director
Cenkos Securities	0207 397 8900
Bobbie Hilliam
Harry Hargreaves

Template for notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Mark Scott
2	Reason for the notification
a)	Position/status	Director
b)	Initial notification /Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Cello Group plc
b)	LEI	2138004TZYGZLWQP7N64
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument	Options over ordinary shares of 10 pence each
	Identification code	GB00B0310763
b)	Nature of the transaction	Grant of options over Ordinary Shares of 10 pence each
c)	Price(s) and volume(s)
			Price(s)	Volume(s)
			-	275,000
d)	Aggregated information
	- Aggregated volume	275,000
	- Price	-
e)	Date of the transaction	29 September 2017
f)	Place of the transaction	Outside trading venue

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Mark Bentley
2	Reason for the notification
a)	Position/status	Director
b)	Initial notification /Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Cello Group plc
b)	LEI	2138004TZYGZLWQP7N64
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument	Options over ordinary shares of 10 pence each
	Identification code	GB00B0310763
b)	Nature of the transaction	Grant of options over Ordinary Shares of 10 pence each
c)	Price(s) and volume(s)
			Price(s)	Volume(s)
			-	140,000
d)	Aggregated information
	- Aggregated volume	140,000
	- Price	-
e)	Date of the transaction	29 September 2017
f)	Place of the transaction	Outside trading venue

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Stephen Highley
2	Reason for the notification
a)	Position/status	Director
b)	Initial notification /Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Cello Group plc
b)	LEI	2138004TZYGZLWQP7N64
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument	Options over ordinary shares of 10 pence each
	Identification code	GB00B0310763
b)	Nature of the transaction	Grant of options over Ordinary Shares of 10 pence each
c)	Price(s) and volume(s)
			Price(s)	Volume(s)
			-	140,000
d)	Aggregated information
	- Aggregated volume	140,000
	- Price	-
e)	Date of the transaction	29 September 2017
f)	Place of the transaction	Outside trading venue

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Andy Brown
2	Reason for the notification
a)	Position/status	PDMR
b)	Initial notification /Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Cello Group plc
b)	LEI	2138004TZYGZLWQP7N64
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument	Options over ordinary shares of 10 pence each
	Identification code	GB00B0310763
b)	Nature of the transaction	Grant of options over Ordinary Shares of 10 pence each
c)	Price(s) and volume(s)
			Price(s)	Volume(s)
			-	45,000
d)	Aggregated information
	- Aggregated volume	45,000
	- Price	-
e)	Date of the transaction	29 September 2017
f)	Place of the transaction	Outside trading venue

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	John Rowley
2	Reason for the notification
a)	Position/status	PDMR
b)	Initial notification /Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Cello Group plc
b)	LEI	2138004TZYGZLWQP7N64
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument	Options over ordinary shares of 10 pence each
	Identification code	GB00B0310763
b)	Nature of the transaction	Grant of options over Ordinary Shares of 10 pence each
c)	Price(s) and volume(s)
			Price(s)	Volume(s)
			-	60,000
d)	Aggregated information
	- Aggregated volume	60,000
	- Price	-
e)	Date of the transaction	29 September 2017
f)	Place of the transaction	Outside trading venue

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Jane Shirley
2	Reason for the notification
a)	Position/status	PDMR
b)	Initial notification /Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Cello Group plc
b)	LEI	2138004TZYGZLWQP7N64
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument	Options over ordinary shares of 10 pence each
	Identification code	GB00B0310763
b)	Nature of the transaction	Grant of options over Ordinary Shares of 10 pence each
c)	Price(s) and volume(s)
			Price(s)	Volume(s)
			-	50,000
d)	Aggregated information
	- Aggregated volume	50,000
	- Price	-
e)	Date of the transaction	29 September 2017
f)	Place of the transaction	Outside trading venue

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Jon Bircher
2	Reason for the notification
a)	Position/status	PDMR
b)	Initial notification /Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Cello Group plc
b)	LEI	2138004TZYGZLWQP7N64
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument	Options over ordinary shares of 10 pence each
	Identification code	GB00B0310763
b)	Nature of the transaction	Grant of options over Ordinary Shares of 10 pence each
c)	Price(s) and volume(s)
			Price(s)	Volume(s)
			-	50,000
d)	Aggregated information
	- Aggregated volume	50,000
	- Price	-
e)	Date of the transaction	29 September 2017
f)	Place of the transaction	Outside trading venue

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Minh Huynh
2	Reason for the notification
a)	Position/status	PDMR
b)	Initial notification /Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Cello Group plc
b)	LEI	2138004TZYGZLWQP7N64
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument	Options over ordinary shares of 10 pence each
	Identification code	GB00B0310763
b)	Nature of the transaction	Grant of options over Ordinary Shares of 10 pence each
c)	Price(s) and volume(s)
			Price(s)	Volume(s)
			-	25,000
d)	Aggregated information
	- Aggregated volume	25,000
	- Price	-
e)	Date of the transaction	29 September 2017
f)	Place of the transaction	Outside trading venue

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Julia Ralston
2	Reason for the notification
a)	Position/status	PDMR
b)	Initial notification /Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Cello Group plc
b)	LEI	2138004TZYGZLWQP7N64
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument	Options over ordinary shares of 10 pence each
	Identification code	GB00B0310763
b)	Nature of the transaction	Grant of options over Ordinary Shares of 10 pence each
c)	Price(s) and volume(s)
			Price(s)	Volume(s)
			-	70,000
d)	Aggregated information
	- Aggregated volume	70,000
	- Price	-
e)	Date of the transaction	29 September 2017
f)	Place of the transaction	Outside trading venue

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