2015 Annual General Meeting
Strong model; cash generative businesses
Attractive1
Highly Cash 5 Generative Multi BeverageResilient Defensive Sustainable
4 3
2 Well-invested
Assets Iconic BrandsBrand led wholesale model in core markets
Strong cash generation
Capitalise on international growth opportunity
C&C Group plc AGM Slide 2
Ireland & ScotlandCharacteristics And Positioning
Attractive
Geographies
Leading position
Mature Cash conversion
FY 2015 Progress
Progress in business model transformation
Investment behind Bulmers & Tennent's
Portfolio development (Heverlee, Caledonian Best)
Launch of new products (Clonmel 1650 & Lemon T)
Corona distribution win; loss of Molson Coors volume
Drygate launch
Volume growth in ABI brands
Strong brands central to brand-led wholesale model
C&C Group plc AGM Slide 3
Investing in our Brands2015 Champion
Keg lager
C&C Group plc AGM Slide 4
Investing in our Brands+2.1 m views
900 million 'hits' through traditional & social media
TCB
2015
Marketing
Team of
the Year
C&C Group plc AGM Slide 5
C&C BrandsCharacteristics And Positioning
Competitive Biggest cider market
Mature Niche Position
FY 2015 Progress
Model wrong in current environment
Focus and simplicity needed
Sales and marketing already rationalised
Distribution resolved by H2
Portfolio prioritisation
C&C Group plc AGM Slide 6
North AmericaCharacteristics And Positioning
Growth market Unique offering
New entrant disruption
Long-term investment
FY 2015 Progress
Expansion of infrastructure
Emerging capability on innovation
Investment behind core Woodchuck brand
First ever Woodchuck advertising campaign
Gumption improving prospects for growth
C&C Group plc AGM Slide 7
ExportCharacteristics And Positioning
High growth potential
Low entry cost
FY 2015 Progress
Expanding footprint in Europe
Cider growth in
Asia & Europe
Premium positioning
Accelerating presence in Asia and Africa
Magners +30% in Asia; Tennent's +29%
Australian issues now resolved
Allocating more resource to Export
Developing further growth opportunities
C&C Group plc AGM Slide 8
FY 2015 OverviewPerformance Review
FY operating profit of €115m, down 9.2%
Core segments 86% of EBIT
Strong cash generation
Share repurchase of €30 million
Full year dividend of 11.5 cent per share; up 15%
Progression to 2x cover in time
Core MarketsDriving Earnings & Cash Generation
14%
86%
Core Markets Other Markets
Reflects confidence in business model and cash generation capability
C&C Group plc AGM Slide 9
FY 2016 OutlookFY 2016 | Year of Investment & Stabilisation
Core business transformation progressing well
Cost reduction initiatives on track
Upweight Bulmers & Tennent's activity
Increased sales and marketing in US
Focus on growth opportunities outside UK & Ireland
Balance sheet and cash generation remain business strengths
Mixed start to the year but performance expected to improve in core markets
C&C Group plc AGM Slide 10
Focus on Driving ValueCapital Allocation
Balance sheet remains strong: Net Debt to EBITDA 1.1x
C&C Brands only segment may require strategic capital
Deals assessed vs. return of capital
Target net debt to EBITDA 2.0x by FY2018
Value in short term balance sheet flexibility
C&C Group plc AGM Slide 11
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c&c group pie
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