Bwin.party Digital Entertainment Plc : Philadelphia 76ers, New Jersey Devils and Prudential Center Announce Breakthrough Partnership with partypoker

Philadelphia 76ers, New Jersey Devils and Prudential Center Announce Breakthrough Partnership with partypoker

Teams collaborate under ownership to generate first online gaming partnership in the US
Leading online poker brand to become Official Online Gaming Partner

NEWARK, NJ and PHILADELPHIA, PA - JANUARY 09, 2014 --In a landmark deal announced today, partypoker - one of the world's leading online poker brands - was named the Official Online Gaming partner of the Philadelphia 76ers, New Jersey Devils and Prudential Center. This multi-year deal in the online gaming category is the first of its kind for US-based sports organisations and signals a continued commitment by both franchises to create and foster partnerships with the world's best brands. 

"We are proud to welcome partypoker to our family as we embark on an exciting journey with an innovative, global leader in the digital marketplace," said Scott O'Neil, CEO of the Philadelphia 76ers, New Jersey Devils and Prudential Center. "As an organisation, we will continue to align with brands that aspire to grow with us, in true partnership."

As part of the partnership, co-branded assets will be built for fans of two of America's most formidable and historic sports franchises, and one of the nation's most visited arenas. Through a new and exclusive promotion called the 'Dream Seat Series', fans located in New Jersey who play on nj.partypoker.com will be able to compete for a number of great prizes, including regular, courtside and VIP suite seats to all Devils and Sixers home games, road trips with the teams and coveted tickets to concerts all year round including the upcoming January 22 Jay Z concert at the Prudential Center.

"We are excited to be working with the Devils and 76ers and to be able to offer their fans great digital content and unique game-day experiences," said Norbert Teufelberger, CEO of bwin.party digital entertainment which owns the partypoker brand. "They are two of the most iconic names in American hockey and basketball with huge and loyal fan bases throughout New Jersey and the surrounding metropolitan areas. There is an affinity between playing in online poker tournaments and sports - winning is about having intense focus, stamina and a great competitive spirit."

Included in the partnership is the integration of partypoker into the Devils and 76ers web sites and social media channels, and mobile applications; tickets and hospitality; in-arena signage, including dasherboards, on-ice and on-court; and rights to broadcast television and radio advertisements during Devils and Sixers games.

The partypoker partnership will be immediately visible with simultaneous "arena takeovers" on January 11, 2014 in both the Prudential Center, when the Devils host the Florida Panthers at 7:00 p.m. EST, and the Wells Fargo Center, as the Sixers take on the New York Knicks at 7:30 p.m. EST.  In addition to a number of the aforementioned advertising and promotional elements being in place, fans will have the opportunity to sign-up and sample partypoker at stations throughout the arenas and receive exclusive offers.

CONTACTS

bwin.party digital entertainment plc
Investors
Peter Reynolds [phone]
Media
John Shepherd  [phone]
David Barkoe [phone], [e-mail]

New Jersey Devils and Prudential Center
Chris Wallace  [phone], [e-mail]

Philadelphia 76ers
Mike Preston [phone], [e-mail]

partypokeris the leading poker brand of bwin.party digital entertainment plc, a global, publicly listed online gaming company. 

partypoker offers a comprehensive range of tournaments and cash games including No Limit Texas Hold'em, Pot-Limit Omaha and Fixed-Limit 7-Card Stud as well as FastForward, a high-velocity fast-fold poker game.  Daily poker tournaments have buy-ins ranging from $0.10 to $500 and guaranteed prize pools to attract poker players of all skill levels. partypoker's marquee 'Sunday Majors' also feature a $200 buy-in tournament with a $50,000 prize pool guaranteed!

Casino games are also available at nj.partypoker.com/casinowith over 50 games, 30 of which are exclusive to the bwin.party network and cannot be played elsewhere.  The portfolio includes an extensive range of table games and slots including blackjack, roulette and a host of branded slots that are familiar to casino goers in New Jersey including, Cleopatra™, Da Vinci Diamonds™ and our very own Kung Food to name but a few of the games on offer.

Access to partypoker's real money games in New Jersey is restricted to adults over 21 years old who provide the requisite ID and the necessary geo-location data to confirm they are present in the State of New Jersey.

The Philadelphia 76ers are one of the elite franchises in the National Basketball Association and are owned by an investor syndicate led by prominent financier Joshua Harris. The Sixers play home games in Philadelphia's Wells Fargo Center.

The New Jersey Devils are part of the 30-team National Hockey League, with teams throughout the United States and Canada.  Established in 1982, they are currently in their 32nd season in the Garden State.  During that time, the team has won three Stanley Cup Championships:  1995, 2000 and 2003.

Prudential Centeris home to the three-time Stanley Cup Champion and 2011-2012 Eastern Conference Champion New Jersey Devils, Seton Hall NCAA Division 1 Men's Basketball and over 200 events a year including major concerts, the NCAA East Regional, the NBA Draft and the 2013 NHL Draft.  Opened in October 2007, the arena welcomes over 2 million guests through its doors annually, ranking third in the U.S. for year-end 2013, according to leading industry publication Venues Today. Prudential Center is located in downtown Newark just two blocks from Newark Penn Station, accessible via NJ Transit, PATH and Amtrak, while at the heart of cross-roads for five major highway access routes and 12 miles from midtown Manhattan.