Brightcove Inc. announced Harness Racing Victoria recently relaunched TrotsVision, a live and on-demand “always on” channel, using Brightcove technology. TrotsVision enables Australian harness racing fans to watch live and on-demand content, from live races across 27 clubs, as well as delivering exclusive behind-the-scenes content and inside views into all the action between races. The focus on video and its digital presence helped Harness Racing Victoria retain its established fanbase, attract new audiences and grow its market.

According to Harness Racing Victoria, with a video-first approach, the organisation has increased its engagement with 18-35-year-olds, 250% in two years.