Speqta launched Shopello BidBrain an innovative solution that, for the first time, opens up for CPO advertising on Google's shopping advertising platform. The service that was developed for about a year, means that the e-store no longer has to pay for clicks that do not lead to purchases, only for clicks that generate sales. Shopello BidBrain allows online stores themselves to decide how much out of the sales or profits they want to spend on traffic. Shopello's BidBrain is a platform that plugs directly into Google's product search and adds a proprietary AI that learns consumer buying behavior. Thousands of online stores connected to Shopello's network provide the AI system with millions of transactions and intelligence, then continuously optimizes e-stores' specific offers to better predict which ads lead to purchases. This makes it possible to automate and optimize bidding in real-time, based on an unlimited number of parameters, which is practically impossible with manual optimization.