Bridgestone Southern Africa has appointed Sara Didiza as its new head of marketing. Didiza has been in the position since March and leads a multi-disciplinary team that includes product management and brand marketing, public relations, corporate communications and trade marketing. She has over ten years of experience in brand management and marketing, leading multi-million-dollar global brands such as Gillette, Pampers, Pantene, Head & Shoulders for P&G and Samsung s full portfolio of mobile, TV and consumer electronic products across sub-Saharan Africa.