Upcoming v2.0 of the CST-Assistant is showcased today at the Dementia Days (2-3 May) 2024, the 3rd time Brain+ features at this primary annual dementia event in Denmark
Danish usability study of the CST-Assistant with 5 municipalities and
VIA University College completed in Q1 2024 with positive feedback and user insights being incorporated into v2.0Building on growing CST adoption, its pipeline of sales leads, show-casing and planned release of an upgraded CST-Assistant v2.0, Danish sales are expected to increase in 2024
The
DKK 3.5 million grant funded DK project for implementation and scaling of the CST-Assistant, partnered with 6 municipalities, theDanish Alzheimer's Association and theDanAge Association , has advanced to CST therapist education and product implementationThe CST-Assistant is being integrated into the official CST education for new therapists. The 2nd iteration of the 'integrated CST education' now starts being tested in the CO-PI project
Brain+ show-case and poster of upcoming v2.0 of the CST-Assistant at the Danish Dementia Days
Today, the annual dementia summit, Dementia Days, kicks off in
For Brain+'s Danish go-to-market activities, this conference therefore represents the pinnacle event of the year. It serves as a crucial platform for re-connecting with customers and customer leads and for building relationships. It is also the optimal event for showcasing the upgraded v2.0 of the CST-Assistant, which the company has been developing through 2023 and into 2024. The results of the usability study of the CST-Assistant v2.0 with
Positive usability study
The usability study of the digital therapist support tool concluded successfully, with positive feedback and valuable insights garnered from participants in the 5 participating municipalities. This study marked an important step in the product development process, providing essential data and user perspectives that were instrumental in refining and enhancing the second version of the product that will be launch in
Danish market outlook
In the Danish municipal sales cycle, the first half of the year is typically used to identify relevant new product and service solutions, while the second half is for budgeting and buying. Product awareness and customer relationship building are thus expected to convert into paying customer contracts and sales towards the end of the year. The primary role of the Danish home market in the go-to-market strategy has been to test and develop the products, prove the demand, and prepare the product for successful
Q2 is the 'beauty contest' quarter in public procurement cycle, as every year, municipal sales are expected in Q4. Brain+ expects up to 5 more municipal sales this year.
CO-PI project for implementing CST-Assistant begins practical implementation stage
In 2023 Brain+ received approval for receiving
Contact Information
Mobile: + 45 31393317 (SMS)
E-mail: kim@brain-plus.com
Brain+ mission: Become the global health tech provider in dementia management, offering certified therapeutic software solutions and servicing several million people affected by dementia by 2030.
https://news.cision.com/brain--a-s/r/brain--updates-on-implementation-and-scaling-activities-for-its-cst-assistant-in-denmark,c3971122
https://mb.cision.com/Main/20893/3971122/2771602.pdf
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