Brain+ A/S announced the appointment of Devika Rani Wood into a new position as Chief Commercial Officer (CCO). Devika will join the BrainPlus team on 14 August 2024, coming from a position as Senior Vice President of New Markets at ORCHA Health LTD. Devika will be based in the UK with the objective of using her extensive UK commercial scale-up and fund-raising experience to build Brain+'s operations and market presence in this key market. She will focus on establishing UK strategic partnerships and customer relations to build and expand market reach and drive business and revenue growth.

Devika brings a wealth of experience of how to implement and scale software-based health tech solutions in the UK market from her previous roles; An health tech entrepreneur herself, she was founder and CEO of Vida, a revolutionary elderly care service, which within 12 months delivered £2.1 million in revenue and signed contracts with 8 key local London authorities. Devika successfully exited after 3 years of operations before the company embarked on an M&A strategy. She was awarded Forbes30u30 for Healthcare and Science for her achievements in Vida.

In ORCHA Devika has successfully scaled operations into the US and life sciences sector globally, securing multiple six-digit £large contracts. On the health care payer side, she was Director of Digital Health Propositions at AXA Health, UK (95 million customers worldwide), where she launched a virtual diagnostic service as part of their virtual GP (General Practitioner) offering, during the COVID-19 pandemic, resulting in 100% growth year on year in revenue. Devika's extensive background in elderly care focused digital health and strategic market expansion makes her an ideal fit for the Brain+ entry to the UK market.

Her deep understanding of the UK health tech landscape will be crucial in driving the adoption Brain+'s dementia management solutions within the National Health Service (NHS) and care sector Her proven ability to implement and scale digital health solutions will support Brain+'s goal of integrating its technologies into the NHS and the care sector, thereby improving care for dementia patients across the UK.