GENS FLUI : Blue Earth to Host Shareholder Conference Call November 17th

HENDERSON, Nev., Nov. 11, 2010 /PRNewswire-FirstCall/ -- The Shareholders of Blue Earth, Inc. (OTC Bulletin Board: BBLU), are cordially invited to attend an informational conference call on Wednesday, November 17th at 4:15 EST. The purpose of the call is to introduce the recently retained, high-profile executives, CEO Dr. Johnny Thomas and Mr. John Francis, VP of Corporate Development and Investor Relations. Dr. Thomas and Mr. Francis will outline the broad Blue Earth mandate in the Clean Tech energy efficiency space in addition to laying out the framework for Blue Earth, Inc.'s multi-tiered M&A, licensing and partnering strategies.

Shareholders are encouraged to email questions to [e-mail] and can access the conference call at [phone], access code 138-972-066.

"We are eager to articulate to our shareholders the vision the Board and Management have for Blue Earth, Inc. We strongly believe that we are in the right industry, at the right time and have the ideal team to successfully and effectively execute our strategy. We want our shareholders to understand our vision and to share in our confidence," Dr. Thomas said.

Blue Earth, Inc. recently changed its name from Genesis Fluid Solutions Holdings, Inc. and its symbol to BBLU from GSLF. This change represents the Company's expansion of its business strategy in the Clean Tech industry with an immediate focus on the energy efficiency sector.

Blue Earth, Inc. recently entered into a letter of intent to acquire a profitable, rapidly-growing energy service company, and upon completion of due diligence, Blue Earth, Inc. will acquire the energy service company for $2.15 million payable in equity, or 1,279,763 restricted shares valued at $1.68 per share. Furthermore, the Company is in the midst of months of intense due diligence with a number of companies and intends to quickly implement its M&A, licensing and partnering strategy with established, rapidly-growing and profitable companies in the energy efficiency sector.

Chairman Mary Losty said, "Blue Earth's Board and Executive Team have made significant progress in the past few months, and we are excited to share these events with our shareholders. This shareholder conference call is the first of many and is indicative of our belief in transparency and our shareholders' right to be involved as we build a great company."

About BBLU

BBLU is engaged in the clean technology industry with a primary focus on the energy efficiency and water and wastewater sectors. We strive to participate in the global movement for a sustainable planet by offering products and services that optimize energy use, reduce harmful environmental emissions and substantially reduce energy costs to our customers.

    Investor Relations Contact:

    Liviakis Financial
     Communications, Inc.       Blue Earth, Inc.
    John Liviakis               John C. Francis
                                 VP, Corporate Development & Investor
    [phone]               Relations
    [e-mail]           [phone]
    www.liviakis.com            [e-mail]

Forward Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. All statements other than statements of historical facts included in this press release are forward-looking statements. These statements relate to future events or to the Company's future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. Investors should not place any undue reliance on forward-looking statements since they involve known and unknown, uncertainties and other factors which are, in some cases, beyond the Company's control which could, and likely will, materially affect actual results, levels of activity, performance or achievements.

Any forward-looking statement reflects the Company's current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to operations, results of operations, growth strategy and liquidity. Such risks, uncertainties and other factors which could impact the Company and the forward-looking statements contained herein are included in the Company's filings with the Securities and Exchange Commission. The Company assumes no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.

SOURCE Blue Earth, Inc.