FY2021/02 Full-Year Financial Results
and Supplementary Information
April 14, 2021
Tokyo Stock Exchange First
Section: 3548
Slide 1
- FY2021/02 Full Year Result Overview
- Business Highlights
- Full Year Earnings Outlook
COPYRIGHT © 2021 BAROQUE JAPAN LIMITED. ALL RIGHTS RESERVED.
FY2021/02 Full-Year Summary
Slide 2
- During Q4, Domestic Sales declined due to the resurgence of the Covid-19 epidemic and reissuing of a State of Emergency in January. However, strong results across our Chinese business operations supported the outcome of the consolidated business results.
- In terms of the Full Year, Consolidated Recurring Profit and Consolidated Net Profit, both exceeded the forecast. Consolidated Sales delivered short of its forecast.
Current Term Results | Previous Year Results | ||||||
(2020/3/1~2021/2/28) | (2019/3/1~2020/2/29) | ||||||
Item | Full Year | Forecast | |||||
Earnings | Actual | Last Year | YoY | ||||
Ratio | |||||||
Forecast | |||||||
Consolidated Sales: | ¥52.54 Bil | ¥50.59 Bil | △3.7% | ¥65.88 | Bil | △23.2% | |
Consolidated Operating | ¥1.55 Bil | ¥1.31 Bil | △15.4% | ¥4.60 | Bil | △71.5% | |
Profit: | |||||||
Consolidated Recurring | ¥1.17 Bil | ¥1.18 Bil | 0.8% | ¥4.58 | Bil | △74.1% | |
Profit: | |||||||
Consolidated Net Profit: | ¥0.31 Bil | ¥0.37 Bil | 20.3% | ¥2.87 | Bil | △86.9% | |
COPYRIGHT © 2021 BAROQUE JAPAN LIMITED. ALL RIGHTS RESERVED.
FY2021/02 Full-Year Summary
Japan Business Overview
Slide 3
- Across the Full Year, the spread of the Covid-19 epidemic had a significant impact on business results. While sales showed a recovery trend from the beginning of autumn when the second wave subsided, while entering Q4, domestic sales slowed down again due to the curtailment of business operations and business hours and consumers refraining from going out in response to the reissuing of the State of Emergency from January. For the Full Year, Domestic Sales were 75.2% YoY. Additionally, EC Sales showed a substantial increase compared to the previous fiscal year.
- Throughout the year, we will continue to focus on thorough approaches to proper sales, optimizing inventory control, and reducing SG&A expenses.
Domestic Sales: ¥44.42 Bil (Previous Year ¥59.11 Bil 75.2% YoY)
Due to store closures, curtailed business hours and operations, and the public refraining from going out throughout the year due to the Covid-19 epidemic, Domestic Sales were 75.2% YoY
In regards to our EC Business Operations, we will continue to strengthen our operations by promoting EC measures that highlight our sales capabilities like through Staff Start or improving and utilizing Live Commerce. EC sales increased significantly by 121.2% YoY. In-house EC sales increased 117.1% YoY and those of 3rd parties
increased by 126.7% YoY | ||
Domestic GP: ¥25.92 Bil | (Previous Year ¥35.57 Bil | 72.9% YoY) |
- The margin of Domestic GP on Domestic Sales for the Full Year decreased 1.8% YoY
Domestic SG&A: ¥25.27 Bil (Previous Year ¥31.71 Bil 79.7% YoY)
- Reduction of SG&A Expenses to be achieved through reducing advertising expenses, business consignment expenses, and curbing down personnel expenses such as reducing executive compensation
As a result, the Domestic OP was ¥0.6 Bil(Previous Year ¥3.86 Bil 16.8% YoY)
COPYRIGHT © 2021 BAROQUE JAPAN LIMITED. ALL RIGHTS RESERVED.
FY2021/02 Full Year Summary
Overseas Business Overview
Slide 4
- In the 4th Quarter of Chinese Business Operations, even with a resurgence of Covid-19 infections in some areas, such as Northeastern China, EC business grew significantly amid EC events such as Singles Day (Double Eleven, 双11).
- Despite being affected by the Covid-19 epidemic, for the Full Year, China JV Sales (Sales by Chinese Wholesale Companies and Royalties from Chinese Retailers) were 90.3% YoY. Compared to other countries, the Chinese market is recovering faster and as such Chinese business operations continue to support the consolidated business results.
- For the Full Year, US Business Operations remained in the black. Hong Kong Business Operations have not yet recovered due to the continued influence of the Covid-19 crisis
China JV Sales ¥ 6.34 bil ( Previous Year ¥ 7.02 bil 90.3% YoY)
- Across the Full Year, JV Sales bottomed out in February-March due to the impact of the Covid crisis, but since May, business performance has been on a recovery trend in line with the return of personal consumption in China. EC Sales grew significantly (121.5% YoY) due to live commerce and other factors, with the EC Sales Ratio landing at 15.0%
- Royalties from Chinese retailers were 86.0% YoY
- At the end of December, the number of stores totaled at 299(opening: 46, closed: 32), an increase of 14 YoY
China JV Profit ¥ 0.43 bil (Previous Year ¥ 0.63 bil 69.4% YoY)
- Amid the recovery trend in China, both equity in earnings of affiliates and the profits of wholesale retailers increased, with JV profits recovering from the ¥-0.17 bil deficit in the first half of the FY.
Other Overseas Business Operations (US Business, Hong Kong Business)
- In the U.S., there is only one directly managed store in New York. Strong wholesale sales in September due to growing demand for denim products contributed to operating income and net income both falling in the black.
- ENFÖLD's wholesale operations from Japan remained strong throughout Asia
- Due to the effects of protest demonstrations against the National Security Law and measures against new Covid-19 infections (meeting restrictions, etc.) consumption remained sluggish in terms of the Hong Kong retail business.
COPYRIGHT © 2021 BAROQUE JAPAN LIMITED. ALL RIGHTS RESERVED.
FY2021/02 Full Year Consolidated Earnings Statement
Slide 5
Consolidated PL Results
- Regarding Consolidated Sales, with Q4 affected by the State of Emergency and although when compared to Q3 there was only a slight decrease, the full year saw Consolidated Sales at 76.8% YoY
- Consolidated GP Margin decreased 2.4 pts YoY(57.4%→55.0%)
- Consolidated SG&A Expense Ratio increased 2.1pts YoY(50.4%→52.5%)
- Consolidated OP decreased ¥ 3.29 bil YoY
FY2021/02 | FY2020/02 | |||||
(百万円/JPY mil) | ||||||
実績 | 対売上 | 前年同期比 | 前年実績 | 対売上 | ||
Actual | % of Sales | YoY | Actual | % of Sales | ||
売上高/Sales | 50,590 | 100.0% | 76.8% | 65,880 | 100.0% | |
売上総利益/Gross Profit | 27,847 | 55.0% | 73.6% | 37,837 | 57.4% | |
販管費及び一般管理費/SG&A | 26,535 | 52.5% | 79.8% | 33,232 | 50.4% | |
営業利益/Operating Profit | 1,312 | 2.6% | 28.5% | 4,604 | 7.0% | |
経常利益/Recurring Profit | 1,187 | 2.3% | 25.9% | 4,586 | 7.0% | |
親会社株主に帰属する | 375 | 0.7% | 13.1% | 2,871 | 4.4% | |
四半期純利益/Net Profit | ||||||
COPYRIGHT © 2021 BAROQUE JAPAN LIMITED. ALL RIGHTS RESERVED.
FY2021/02 Full Year Consolidated Results - Sales Breakdown
Slide 6
Consolidated Sales Breakdown
- FB/SB Brands, operating mainly in urban areas, are still recovering from to the impact of Covid-19 crisis. Overseas sales, mainly in China, contributed greatly to the Consolidated results.
FY2021/02 | FY2020/02 | |||||
(百万円/JPY mil) | ||||||
実績 | 構成比 | 前年同期比※ | 前年実績 | 構成比 | ||
Actual | Composition | YoY | Actual | Composition | ||
売上高/Sales | 50,590 | 100.0% | 76.8% |
FB/SBブランド/FB/SB Brands | 15,137 | 29.9% | 73.6% |
SCブランド/SC Brands | 22,139 | 43.8% | 74.0% |
セレクトショップ・百貨店ブランド/ | 4,365 | 8.6% | 76.2% |
Select Shop・Dept. Store Brands | |||
海外/Overseas | 7,481 | 14.8% | 92.4% |
その他/Others | 1,466 | 2.9% | 92.5% |
65,880 100.0%
20,564 31.2%
29,902 45.4%
5,727 8.7%
8,099 12.3%
1,585 2.4%
COPYRIGHT © 2021 BAROQUE JAPAN LIMITED. ALL RIGHTS RESERVED.
FY2021/02 Full Year Consolidated Financial Results - SG&A Expenses | Slide 7 |
Consolidated SG&A Expenses
- Decreases in Sales resulted in a decrease in variable costs. In addition, further focus on , reducing executive compensation, reducing rent, reducing SG&A expenses by continuing to curb advertising and commission expenses, etc., resulted in consolidated SG&A expenses showing at 79.8% YoY
FY2021/02 | ||||
実績 | 対売上 | 前年同期比 | 売上比 | |
(百万円/JPY mil) | 増減 | |||
Actual | % | YoY | Movement | |
of Sales | vs % Sales | |||
売上高/Sales | 50,590 | 100.0% | 76.8% | _ |
販売管理費/SG&A Expenses | 26,535 | 52.5% | 79.8% | 2.1pt |
広告費及び販売促進費/ | 1,208 | 2.4% | 64.1% | △0.5pt |
Advertising and promotional cost | ||||
給与手当/Salaries and wages | 5,038 | 10.0% | 86.9% | 1.2pt |
販売手数料(店舗家賃及び販売委託 | ||||
手数料)/Store rent and fee for | 10,566 | 20.9% | 77.3% | 0.1pt |
franchisee | ||||
減価償却費/Depreciation | 867 | 1.7% | 93.6% | 0.3pt |
その他/Others | 8,854 | 17.5% | 80.9% | 0.9pt |
FY2020/02
実績 | 対売上 |
Actual | % |
of Sales | |
65,880 | 100.0% |
33,232 | 50.4% |
1,884 | 2.9% |
5,800 | 8.8% |
13,677 | 20.8% |
926 1.4%
10,943 16.6%
COPYRIGHT © 2021 BAROQUE JAPAN LIMITED. ALL RIGHTS RESERVED.
FY2021/02 Full Year Consolidated Results - Balance Sheet(to previous year end) Slide 8
Consolidated Balance Sheet
- Merchandise inventory compared to the end of the previous fiscal year was 95.3% YoY in maintaining the previous year's level of inventory control.
FY 2021/02 (2021/2/28) | FY2020/02 (2020/2/29) | |||||
(百万円/JPY mil) | 金額 | 構成比 | 前期末比 | 金額 | 構成比 | |
% to previous | ||||||
Amount | Composition | Amount | Composition | |||
year end | ||||||
現預金/Cash | 15,924 | 41.5% | 98.7% | 16,133 | 42.1% | |
受取手形及び売掛金/Notes and | 8,001 | 20.9% | 107.3% | 7,455 | 19.5% | |
Trade Receivable | ||||||
商品/Inventories | 4,918 | 12.8% | 95.3% | 5,163 | 13.5% | |
その他流動資産/Other Current | 545 | 1.4% | 102.5% | 532 | 1.4% | |
Asset | ||||||
固定資産/Non Current Asset | 8,952 | 23.3% | 99.5% | 8,997 | 23.5% | |
総資産/Total Asset | 38,343 | 100.0% | 100.2% | 38,282 | 100.0% | |
負債/Liabilities | 17,431 | 45.5% | 103.8% | 16,790 | 43.9% | |
純資産/Equity | 20,911 | 54.5% | 97.3% | 21,492 | 56.1% | |
COPYRIGHT © 2021 BAROQUE JAPAN LIMITED. ALL RIGHTS RESERVED.
FY2021/02 Full Year Japan Business Income Statement
Slide 9
Domestic PL Results
- Domestic Sales became 75.2% YoY
- Domestic EC Sales increased by 121.2% YoY. In-house EC were 117.1% YoY, with those of 3rd parties becoming 126.7% YoY
Current Term | |||
(百万円/JPY mil) | |||
実績 | 対売上 | 前年同期比 | |
Actual | % of Sales | YoY | |
売上高/Sales | 44,427 | 100.0% | 75.2% |
(店舗売上/Store Sales) | 32,094 | 72.2% | 67.7% |
(通販売上/EC Sales) | 9,435 | 21.2% | 121.2% |
売上総利益/Gross Profit | 25,927 | 58.4% | 72.9% |
販管費及び一般管理費/SG&A | 25,278 | 56.9% | 79.7% |
営業利益/Operating Profit | 648 | 1.5% | 16.8% |
経常利益/Recurring Profit | 576 | 1.3% | 15.3% |
Previous Term
前年実績 対売上
Actual | % of Sales |
59,115 100.0%
47,381 80.2%
7,787 13.2%
35,578 60.2%
31,716 53.7%
3,862 6.5%
3,771 6.4%
COPYRIGHT © 2021 BAROQUE JAPAN LIMITED. ALL RIGHTS RESERVED.
FY2021/02 Full Year Overseas Business - China JV Sales and Profit
Slide 10
China JV Sales and Profit
- Chinese wholesale was 90.6% YoY
- Royalties were 86.0% YoY
Japanese Yen
2021年2月期 | 2020年2月期 | 前年同期比 | ||
(百万円/JPY mil) | 実績 | Previous | ||
YoY | ||||
Actual | Year | |||
中国合弁事業からの売上 | ||||
Sales from China JV | ||||
卸売/Wholesale | 5,920 | 6,531 | 90.6% | |
ロイヤリティ/Royalty | 420 | 488 | 86.0% | |
売上合計/Sales Total | 6,340 | 7,020 | 90.3% | |
当期純利益に対する | ||||
中国合弁事業による利益 | ||||
Profit from China JV | ||||
小売事業からの利益/Profit | ||||
from Retail company | △177 | △24 | - | |
(持分法投資利益) | ||||
Equity method investment | ||||
gain | ||||
卸事業からの利益・Profit from | ||||
Wholesale company | 320 | 263 | 121.4% | |
(少数株主持分の51%相当) | ||||
51% of JV subsidiary | ||||
ロイヤリティ税抜換算 | 294 | 342 | 86.0% | |
Royalty after tax | ||||
利益合計/Profit Total | 437 | 630 | 69.4% | |
Chinese Yuan
2021年2月期 | 2020年2月期 | 前年同期比 | ||
(Million RMB) | 実績 | Previous | ||
YoY | ||||
Actual | Year | |||
中国合弁事業からの売上 | ||||
Sales from China JV | ||||
卸売/Wholesale | 382 | 414 | 92.2% | |
ロイヤリティ/Royalty | 27 | 31 | 87.5% | |
売上合計/Sales Total | 409 | 445 | 91.9% | |
当期純利益に対する | ||||
中国合弁事業による利益 | ||||
Profit from China JV | ||||
小売事業からの利益/Profit | ||||
from Retail company | △11 | 1 | - | |
(持分法投資利益) | ||||
Equity method investment | ||||
gain | ||||
卸事業からの利益/Profit from | ||||
Wholesale company | 20 | 16 | 123.5% | |
(少数株主持分の51%相当) | ||||
51% of JV subsidiary | ||||
ロイヤリティ税抜換算 | 19 | 21 | 87.5% | |
Royalty after tax | ||||
利益合計/Profit Total | 28 | 40 | 70.6% | |
COPYRIGHT © 2021 BAROQUE JAPAN LIMITED. ALL RIGHTS RESERVED.
FY2021/02 Full Year Store Expansion
Slide 11
JAPAN | CHINA |
Opened: | 38stores | Opened: | 46stores |
Closed: | 24stores | Closed: | 32stores |
End of FY: | 370stores | End of FY: | 299stores |
(+14 stores YoY) | (+14 stores YoY) | ||
*At the end of February, 2021 | *At the end of December 2020, to be included | ||
in the consolidated financial statements | |||
COPYRIGHT © 2021 BAROQUE JAPAN LIMITED. ALL RIGHTS RESERVED.
Slide 12
- FY2021/02 Full Year Result Overview
- Business Highlights
- Full Year Earnings Outlook
COPYRIGHT © 2021 BAROQUE JAPAN LIMITED. ALL RIGHTS RESERVED.
Opened 300 Stores in China
Slide 13
- On January 30, 2021 "MOUSSY" opened at the "Renhe Spring International Plaza(REHNE)" commercial facility in the center of Chengdu, with Baroque China surpassing 300 stores in mainland China.
-
Renhe Spring International Plaza(RENHE) is a commercial complex containing a range of commercial, residential, hotel & serviced apartment, and office facilities with a commercial area of approximately 180,000 square meters. It is a new commercial format that aims to mix elements of
"department stores" and "shopping malls" in a new, trendy and global configuration, with areas too for social and family entertainment.
COPYRIGHT © 2021 BAROQUE JAPAN LIMITED. ALL RIGHTS RESERVED.
AZUL BY MOUSSY's Largest Flagship in the Greater Tokyo Area Grand Opening Slide 14
- AZUL BY MOUSSY opened their largest and newest experience-based store in the Tokyo metropolitan area on the 1st floor of Minatomirai Tokyu Square.
- With a store space reaching nearly 5000 square feet, it is the only space in Japan where one can experience all the elements of the brand such as "Space, Sound, Fragrance, Culture, Person, Black"
Store Interiors created from refurbished recycled material
New Items promoted
each seasonExpansion of the Roomwear Line "THE
HOME"
Upcycled Remade Denim Items
COPYRIGHT © 2021 BAROQUE JAPAN LIMITED. ALL RIGHTS RESERVED.
STYLEMIXER LALAPORT TOKYO-BAY 1F Large Flagship Grand Opening | Slide 15 |
- On April 3rd, STYLEMIXER opened its largest flagship store at LALAPORT TOKYO-BAY 1F.
- In addition to its ladies' line and men's line, the store offers works by potter Takemura Yoshinori and curated items selected from overseas.
- In addition, as port of our sustainability efforts, STYLEMIXER has abolished free shoppers and rain covers at each of its stores and introduced a system for purchasing eco-bags.
In the center of the store, vintage sofas and beds are placed - providing a cozy space where you can relax while shopping.
VIP Fitting Room created for the Flagship Store. A special space that expresses the worldview of
STYLEMIXER.
Can be used as a shooting spot while fitting or after purchasing products
COPYRIGHT © 2021 BAROQUE JAPAN LIMITED. ALL RIGHTS RESERVED.
Introduction of Business Digitization Platform to AZUL BY MOUSSY
Slide 16
- The Business Digitization Platform "PROFIT AUTOMATION" was introduced to one of our main brands,
AZUL BY MOUSSY. - Containing various aggregation and analysis functionalities and recommendation functions, through PROFIT AUTOMATION it is possible to not just improve business productivity but also quality of judgement and accuracy throughout the product planning and merchandising process, further improve customer relationship management, and strengthen sales.
COPYRIGHT © 2021 BAROQUE JAPAN LIMITED. ALL RIGHTS RESERVED.
E-Content Development Department/Win-Win Working Style
Slide 17
- In consideration for the work-life balance of moms and dads, the "E-Content Development Department" was newly established, with its biggest merit being its centering on creating an atmosphere centered on child-rearing.
- Working through mutual understanding in the work environment acts as the motivation for work and is a crucial component of the department.
- Despite their short working hours, through sharing rules and roles the staff members actively accomplish their goals and work lively.
Employee Moms of the E-Content
Development Department
COPYRIGHT © 2021 BAROQUE JAPAN LIMITED. ALL RIGHTS RESERVED.
Slide 18
- FY2021/02 Full Year Result Overview
- Business Highlights
- Full Year Earnings Outlook
COPYRIGHT © 2021 BAROQUE JAPAN LIMITED. ALL RIGHTS RESERVED.
Full Year Earnings Outlook/ Dividend Policy
Slide 19
2022年2月期計画 | 2021年2月期 実績 | ||||||
(Unit: Million Yen) | FY2022/02 Outlook | FY2021/02 (Actual) | |||||
見通し | 対売上 | 前年同期比※ | 実績 | 対売上 | |||
Forecast | % to Sales | YoY | Actual | % to Sales | |||
売上高/Sales | 59,735 | 100.0% | 118.1% | 50,590 | 100.0% | ||
売上総利益/Gross Profit | 34,346 | 57.5% | 123.3% | 27,847 | 55.0% | ||
販管費/SG&A | 32,035 | 53.6% | 120.7% | 26,535 | 52.5% | ||
営業利益/Operating Profit | 2,310 | 3.9% | 176.0% | 1,312 | 2.6% | ||
経常利益/Recurring Profit | 2,289 | 3.8% | 192.8% | 1,187 | 2.3% | ||
親会社株主に帰属する当期純利益 | 1,305 | 2.2% | 347.3% | 375 | 0.7% | ||
/Net Profit | |||||||
1株当たり当期純利益/EPS | 36.2 | 10.4 | |||||
- While the outlook remains uncertain currently and we are working on the assumption of a gradual recovery following the impact of the Covid-19 epidemic on the market, we expect sales to reach 59.7 billion yen.
- We expect an Operating Profit of 2.3 billion yen, Recurring Profit of 2.2 billion yen, and Net Profit of 1.3 billion yen through continual efforts at making operations more efficient - such as through strengthening proper sales, appropriate inventory control, and thorough SG&A expenses reduction.
Shareholder Dividends
- The annual dividend for FY2022/02 is planned to be 38 yen per share (year-end
dividend).
The above earning forecast was prepared based on the available information at the time of publication. Actual earnings may very depending on various factors such as the end of the coronavirus epidemic.
COPYRIGHT © 2021 BAROQUE JAPAN LIMITED. ALL RIGHTS RESERVED.
Slide 20
Appendix
COPYRIGHT © 2021 BAROQUE JAPAN LIMITED. ALL RIGHTS RESERVED.
BAROQUE JAPAN LIMITED is aSlide 21
Manufacturer and Retailer of Women's Apparel and Fashion
Accessories(SPA)*
370 stores in Japan, 299 stores in China, 4 stores in Hong Kong, 1 store in the U.S., 19 brands in the portfolio**
Stable Japanese Business + Continual Growth in China
High inventory turnover and GP margin with efficient business model
*Specialty store retailer of Private label. **Domestic information as of February 2021; Overseas information as of December 2020
COPYRIGHT © 2021 BAROQUE JAPAN LIMITED. ALL RIGHTS RESERVED.
History
Slide 22
- Our founding spirit of "making what we want" has never changed, and our business has expanded globally - supported by our loyal customers both domestic and overseas.
Time | History | ||
6 founders started [MOUSSY] from "Shibuya 109" (shopping building) "we | |||
2000 | make what we want (because they don't exist in the market!)" | ||
As a denim brand, MOUSSY's jeans were designed to accentuate the sexiness of | |||
women. MOUSSY achieved sales of JPY10bil in just 4 years | |||
2006 | China business expert, Mr. Murai (current Chairman and CEO) joined the company | ||
2007 | MBO by CLSA and senior management | ||
[AZUL by MOUSSY] launched. Targeting customers at suburban shopping centers, | |||
2008 | but with an emphasis on the brand's world view - including store interiors, music, | ||
and fragrances | |||
2010 | 1st MOUSSY store opened in Shanghai, China | ||
[ENFÖLD] launched. Targeting fashion conscious women in their 30s and 40s | |||
2012 | Established a domestic contemporary market (known as the Domecon market) with | ||
a style edgier than domestic carrier brands and more affordable than European and | |||
American import brands. | |||
2013 | CLSA sold all shares to Belle and CDH fund. China JV with Belle started | ||
[RIM.ARK] launched by a winner of an internal competition project | |||
2016 | Norm-Mode brand with a normal fashion style that further evolves the Normcore | ||
trend | |||
[MOUSSY][ENFÖLD] stores opened in Manhattan, NY | COPYRIGHT © 2021 BAROQUE JAPAN LIMITED. ALL RIGHTS RESERVED. | ||
History
Slide 23
Time | History | ||||
2017 | Achieved 200 stores in mainland China through the Chinese retail business developed in | ||||
Joint Venture with Belle International Holdings Limited | |||||
Started selling "adidas x MOUSSY", a collection jointly developed with Adidas Japan | |||||
Co.,Ltd | |||||
Started DoS for "SHEL'TTER PASS" a membership-based point service to | |||||
accumulate "miles" for use in both in-store and EC(E-commerce)shopping | |||||
2018 | Developed a new brand "någonstans" | ||||
Born from the new business discovery contest "NEXT IS YOU", the brand "R4G" with a | |||||
new concept of fusion of animation and fashion is developed from its on EC site | |||||
Launched STYLEMIXER official website, an editorial EC platform curated by popular | |||||
influencers | |||||
Ayaka Murohara (ex SLY sales staff) winner of "2017 NEXT IS YOU - Fashion Icon | |||||
section" launched "LAGUNA GEM" | |||||
2019 | Launched "y/m" for women in their late 30s and 40s who are highly fashion-sensitive, | ||||
offering simple, but detailed, and material-focused clothes | |||||
Launched "AUNE", a new platform for apparel sustainability | |||||
2020 | Launched "HeRIN.CYE", a brand that maximizes the daily lives of women living in the | ||||
modern age | |||||
Launched "Crie Conforto" which presents warm "comfort" for adult women | |||||
COPYRIGHT © 2021 BAROQUE JAPAN LIMITED. ALL RIGHTS RESERVED. | |||||
Brand Portfolio
Slide 24
Brand Portfolio by Age Demographic and Segment Unit Price
(年齢)
45~
40~
35~
30~
25~
20~
JPY5,000 | JPY10,000 | JPY15,000 | JPY20,000 | ~ | JPY40,000 | |||
(Average Sales per Customer) | ||||||||
% of Sales | 50% | 40% | 10% | |||||
Avg. Store | 40 ~ 150坪 | 20 ~ 50坪 | 15 ~ 20坪 | |||||
Size | ||||||||
Global | ||||||||
Comparison | ||||||||
COPYRIGHT © 2021 BAROQUE JAPAN LIMITED. ALL RIGHTS RESERVED.
High Branding Power Supported by SNS Marketing
Slide 25
Ranking of Instagram Follower Counts for Japanese Fashion Brands
Domestic | Company | Logo | Follower Count | # of | |
Ranking | Name | Posts | |||
9 | MUJI無印良品 | 2,720,000 | 3,214 | ||
10 | UNIQLO Global | 2,350,000 | 2,203 | ||
11 | A BATHING APE® OFFICIAL | 2,280,000 | 8,075 | ||
14 | KENZO | 1,950,000 | 448 | ||
20 | GU | 1,360,000 | 3,596 | ||
32 | sacaiofficial | 1,060,000 | 2,304 | ||
35 | UNDERCOVER | 986,000 | 2,066 | ||
42 | Yohji Yamamoto | 825,000 | 975 | ||
56 | MOUSSY | 715,000 | 9,549 | ||
73 | LOWRYS FARM | 614,000 | 2,663 | ||
138 | SLY | 418,000 | 9,287 | ||
Company-Related Instagrammers/YouTubers
_marinakamura_ | mi_smile25 |
RIM.ARK | Follower Ct 89,000 |
Follower Ct 143,000 | YouTube Subscribers |
80,090 |
@nami_kawamoto | misato_muraoka |
Rienda Solaria Plaza Store | |
Follower Ct 51,000 | |
Manager | |
YouTube Subscribers: | Follower Ct 51,000 |
YouTube Subscribers: 2,870 | |
33,200 | |
Updated March 31, 2021 from Instagram, YouTube
COPYRIGHT © 2021 BAROQUE JAPAN LIMITED. ALL RIGHTS RESERVED.
High Inventory Turnover and GP Margin
Slide 26
High Inventory Turnover
- New Merchandise Arrivals Every Week
- Avg. 12,500 to 13,500 items/year
- Sold out or moved to Outlet stores/Warehouse after 2 to 3 weeks
- Highly skilled shop staff
High GP Margin
Design/Development
- Original fabric development and sourcing
by R&D team
Production
Promoting Direct Purchases from Factories
Utilizes JV-partner Belle's network to cultivate new production partnerships
Logistic
Logistic and Warehouse Cost Reduction by utilizing Belle's Distribution Network
In-house inspection center
Sales
- Variety of CS-Improvement Training for shop
staff
Unique incentive programs and retail contests
COPYRIGHT © 2021 BAROQUE JAPAN LIMITED. ALL RIGHTS RESERVED.
JV Structure in China
Customers in China
Slide 27
(49% Equity-Method Affiliate)
Baroque (Shanghai) Clothing Co., Ltd (Retail)
( 51% Consolidated Subsidiary)
Baroque (Shanghai) Enterprise Development Co., Ltd.
(Wholesale)
Our Company
Supplier
:Merchandise | :Order | :Royalty |
COPYRIGHT © 2021 BAROQUE JAPAN LIMITED. ALL RIGHTS RESERVED.
Disclaimer Regarding Future Prospects
Slide 28
- This document refers to the industry trends and business contents related to Baroque Japan Limited, and the future prospects based on the current plans, estimates, prospects, or forecasts by Baroque Japan Limited
- Inherent to these forward-looking statements are various risks and uncertainties. Risks, uncertainties, and other factors either already known or yet unknown may cause results that differ from what is contained in said forward-looking statements
- The actual future business content and business results of Baroque Japan Limited Co., Ltd. May differ from the future outlook described in this document
- The statements regarding the future prospects in this material are made by Baroque Japan Limited based on currently available information; even if there is new information, future events, etc. going forward, we undertake no obligation to update or change any statement regarding future prospects contained within this material.
COPYRIGHT © 2021 BAROQUE JAPAN LIMITED. ALL RIGHTS RESERVED.
Attachments
- Original document
- Permalink
Disclaimer
Baroque Japan Ltd. published this content on 14 April 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 14 April 2021 06:04:07 UTC.