Ayr Wellness Inc. announced that Jonathan Sandelman has transitioned to Executive Chair, where he will continue to serve the Company's Board of Directors, and David Goubert, current President of Ayr, has assumed the role of President and Chief Executive Officer. Mr. Goubert joined Ayr from Neiman Marcus Group, where he served as NMG's President and Chief Customer Officer, responsible for the full P&L of the Neiman Marcus brand as well as all customer touchpoints. He previously led NMG's digital and in-store retail operations as Chief Retail Officer, driving many of NMG's enhancements to the customer experience, creating personalized and memorable experiences for customers at each of the company's 36 locations, as well as online, including style advisor matching, virtual appointments, in-store pick-up, and virtual fashion events.

Mr. Goubert spent 20 years at LVMH. Most recently, he served as Senior Vice President of LVMH's Starboard Cruise Services subsidiary, spearheading partner relations and overseeing hundreds of retail outlets on Starboard cruise ships. He previously spent 15 years at the company's Louis Vuitton brand, where he successively led the company's demand planning, U.S. manufacturing, worldwide supply chain, and all retail operations in the Southern United States, the Caribbean and Latin America.