Ayr Strategies Inc. has promoted Mark Pitchford to chief development officer effective July 23, 2019. He previously served as company's head of cultivation. Pitchford is a founding member of Washoe Wellness and The Canopy NV, two cannabis companies acquired by Ayr in May 2019. He has an extensive background in the industry, having operated multiple marijuana cultivation, dispensary, processing and distribution companies in Nevada and California. Pitchford has also consulted on regulatory and industry-related issues across the U.S., from operational and production matters to the medical and recreational marijuana application processes. Previously, Pitchford was founder and CEO of Wise Owl Team, a management consulting company providing services related to executive and financial oversight, compliance, security, loss prevention and human resources for the cannabis industry.