Avinger, Inc. announced that John Borrell has been named as Vice President of Sales, effective April 20, 2015. Mr. Borrell will report directly to company's CEO, Jeff Soinski. Mr. Borrell joins the company with more than 25 years of medical technology sales and marketing experience, primarily with peripheral vascular and coronary products and procedures.

Most recently, he served as Vice President of Sales and Global Marketing for TriReme Medical, where he led all U.S. sales operations and global marketing initiatives for peripheral and coronary interventional products. Mr. Borrell's background in the launch, commercialization and growth of medical devices for the treatment of PAD includes executive leadership roles at Cardiovascular Systems, Inc., where he served as Vice President of Sales and Marketing, and FoxHollow Technologies, where he was U.S. Director of Sales. John D. (JD) Simpson, company's current VP of Sales, will assume the position of Vice President of Business Development concurrent with Borrell joining the company.

In this new role, Mr. Simpson will be responsible for developing and leading business development initiatives and strategic relationships to advance the company's overall corporate strategy and commercial objectives.