Avid announced several key innovations to the MediaCentral® Platform to address the industry’s most pressing collaborative challenges. Continuing to accelerate the pace of innovation to help music professionals, developments to the Avid Marketplace and partner integrations to the Avid Artist Community along with a brand new Avid Pro Tools® update, will allow artists, producers and engineers to create, distribute and optimize media with the most comprehensive workflow solutions. Avid Pro Tools 12.7 is making its music industry debut at NAMM 2017. With powerful new features, it provides a host of new features and enhancements for qualified versions of Mac OS X and Windows. From powerful new loop-based music creation and collaborative Revision History workflows, to improvements that simplify editing and post production, Pro Tools enables users to create to their full potential—without limits. Pro Tools and Pro Tools | HD 12.7 software gives the pro-level features and capabilities needed to quickly create and deliver professional-quality music and audio mixes. Apply real-time effects to individual clips (Pro Tools | HD only). Mix smarter with Track Freeze, VCA masters, and extended metering. Get smoother performance and highly responsive recording and playback with the extended Disk Cache. And with the Avid Video Engine, can play HD video—and edit it with Pro Tools | HD—right in the Pro Tools timeline. New Avid Marketplace features and partnerships will also provide artists and media professionals with instant “in-the-moment” access to the industry’s most comprehensive plug-in platform by supporting in-app purchases for Avid Pro Tools. Users can buy, download, install, authorize and activate plug-ins during active sessions, all within the most open, tightly integrated and efficient platform designed for media – without losing a step in the creative process.