Localized Retail Is the New Normal

The need to think local when it comes to retail has only got stronger as a result of the Covid-19 pandemic.

In a survey by Stylus, 88% of consumers worldwide said they expect newfound community connections to remain intact post-pandemic.

Retailers will need to tap into local communities through tailored stores, services, and marketing if they are to benefit from this shift.

Local Activity Affects 66% Of Purchases

According to research by agency TMW, 66% of purchases are affected by local activity.

It shows the need for retailers to take their activities and messaging and adapt it for a local audience. This includes their in-store content, as well as website and social media accounts.

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Avensia AB published this content on 25 February 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 25 February 2022 12:32:41 UTC.