65% Of Consumers Prefer Online Content in Their Language

Localization also matters online.

A global survey by CSA Research revealed that 65% of consumers prefer online content in their language, even if it's poor quality. Importantly, 40% said they will not buy from websites in other languages.

Clearly, providing information in different languages is crucial if e-commerce retailers want to maximize their sales. Translation should also be top of the list for retailers looking to move into new markets.

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Avensia AB published this content on 16 February 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 16 February 2022 06:43:03 UTC.