What B2B Businesses Get Wrong about Customer Loyalty

When B2B commerce businesses start to think about customer loyalty they often overlook three key things.

Thinking Emotion Doesn't Affect B2B Buying Decisions

It's easy for businesses to fall into the trap of thinking that decisions about B2B purchases are entirely emotion-free.

We can understand how emotions may play a role in what we buy as consumers, but when it comes to B2B we wrongly assume it is all about logic and the bottom line. Those things are hugely important, but B2B buyers also consider how they feel about a B2B business and their experience when making buying decisions.

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Avensia AB published this content on 16 March 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 16 March 2022 19:57:11 UTC.