AUFEMININ : Sale of Smart AdServer to private equity firm Cathay Capital

Press release

Paris, 21 April 2015

Sale of Smart AdServer to private equity firm Cathay Capital aufeminin (ISIN: FR0004042083, Ticker: FEM) announces today the sale of its subsidiary Smart AdServer to private equity firm Cathay Capital. This sale is part of aufeminin strategy to focus on its digital publishing activities and on the reach-based marketing of its communities.

Following the exercise of the put option signed on February 18th with Cathay Capital, aufeminin's Board announces today the sale of Smart AdServer to a company incorporated by Cathay Capital and the main managers of Smart AdServer at the price set in the put option, i.e. €37 million.

Marie-Laure Sauty de Chalon, aufeminin's CEO, said at this occasion: "I want to warmly congratulate Cyrille Geffray and his team for the work performed through all these years. aufeminin will continue to closely work with the Smart AdServer team using their excellent products and services."

Next publication: 22 April 2015, Q1 2015 sales and unaudited operating profit

About aufeminin

aufeminin is a top-tier digital content provider which posted revenues of €87 million in 2014. A limited company which is
80.8% owned by the Axel Springer Group, it is listed in compartment B of Euronext Paris (ISIN: FR0004042083, Ticker: FEM).
As the world's No. I provider of editorial and community-based content for women, aufeminin has an editorial and community-based offer covering the most popular topics amongst women: Fashion, Baby, Beauty, Shopping, Cooking, News, Society, etc.
aufeminin is present on all platforms and devices (websites, mobile phones, tablets, TV and print) in 14 countries: France, Germany, Austria, the United Kingdom, Belgium, Spain, Italy, Poland, Switzerland, Canada, Morocco, Tunisia, USA and Brazil. As the world's leading publisher of websites for women, it has 64 million individual site visitors per month worldwide1 and an ever-increasing number of unique visitors by mobile phone which already stands at 70 million1, and by tablets which stands at 17 million1.
The aufeminin Group also owns MyLittleParis, which publishes newsletters for a 1.5 million strong online community of women readers and each month sends out a box of surprise and beauty products to more than 100,000 subscribers.
In February 2015, aufeminin, acquired Livingly Media, one of the leading publisher of lifestyle content in the United States, which gathers the websites Zimbio.com (entertainment news), StyleBistro.com (fashion, beauty, and style), and Lonny.com (home décor and design).

Contacts

Aufeminin	Actifin
[e-mail]	Alexandre Commerot, [e-mail]
Press relations: Aminata Doucoure, [e-mail]
Tel: [phone]

1 Source: Google Analytics, March 2015