Atlas Pearls and Perfumes Ltd. has strengthened its leadership team with the appointment of the following key executives: Pierre Fallourd has appointed as General Manager, Atlas Pearling Division. Pierre Fallourd is highly recognised in the pearl and jewellery industry for his role in developing and marketing Golden Pearls globally as part of the Jewelmer team. Pierre is a specialist in managing the pearl value chain and maximising the use and value of each pearl harvested.

Pierre's appointment is fundamental to Atlas's cradle to cradle strategy of extracting and maximising all aspects of the pearl and its by-products. Sonia Mackay-Coghill has appointed General Manager, Sales & Marketing. Sonia Mackay-Coghill has extensive General Management experience in dynamic branding environments spending the last ten years in senior leadership roles with Crown Ltd, and then leading Kailis Jewellery internationally.

Sonia's knowledge of brands and brand building combined with her international sales and marketing network provide a powerful base for driving the Atlas value-added division forward. Nelson Rocher has appointed adviser to the chairman. Paris based Nelson Rocher recently invested in Atlas, becoming a top 10 shareholder in the company.

Mr. Rocher is acting as an adviser to the chairman and is currently in the process of obtaining Australian residency status. He is a shareholder and ex-employee of the family-owned perfume and cosmetic company, Yves Rocher which is an internationally recognised cosmetic and perfume brand and a market leader in France.