The “Oscar” of product packaging goes to Arctic Blue Gin’s “The Northern Lights” package

Following the success in the ScanStar 2023 competition, Arctic Blue Gin’s “Northern Lights” package has now secured a win on global level, i.e. the WorldStar 2024 award. The innovative, plastic free package has an impressive never-before-seen holographic design featuring multi-level embossing with printing and foiling. The package is a result from a successful collaboration between Starcke Oy and Grano Oy.

Valtteri Eroma, CEO and Head of Brand at Arctic Blue Beverages is thrilled to hear the news: “Our products have won multiple international awards, so it makes me beyond happy to see that our packaging reaches the same standards and brings home such noteworthy awards, also on global level.”

Established in 1970, the World Packaging Organisation (WPO) annually hosts the prestigious WorldStar Competition, a global showcase of packaging excellence. Recognizing innovations from around the world, WPO highlights advancements in design and technology, setting international standards.

Minna Tervo, Account Manager at Starcke Oy sees the package as a game-changer: “With its cutting-edge technology and innovative design, this package stands out as a revolutionary marketing tool. Project lead, designing the holographic effects and the multilayer embossing are part of Starcke’s core skills. The co-operation and skills of enthusiastic people at Starcke and Grano made this extremely complex process possible and easy to repeat.”

Jenni Seva, Head of packaging and label business at Grano, highlights the importance of collaboration: “These kinds of awards prove that collaboration has power. A responsibly produced product, whether it’s packaging or any other printed material, does not need to look boring.”

“The Northern Lights” package portraits the beautiful arctic aurora borealis captured by the talented photographer Eeva Mäkinen. The graphic design by Luova Työmaa Oy featuring trees, logo, and fells is elegantly displayed on domestically sourced Metsä Board cardboard material. The package can be recycled – an important aspect considered right from the beginning.

Official details:
Winning entry name: Arctic Blue Gin Northern Lights premium pack for the category Alcoholic Beverages.

For more information please contact

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Valtteri Eroma, CEO
Phone: [phone]
Email: [e-mail]

Petri Hirvonen, CFO
Phone: [phone]
Email: [e-mail]

The company’s Certified Adviser is Eminova Fondkommission AB | [phone] | [e-mail]

About Us

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Arctic Blue Beverages AB is a Nordic beverage company whose best-known products are the multi-award winning Arctic Blue Gin, Arctic Blue Gin Rose, Arctic Blue Laku and the world’s first dairy-free gin-based oat liqueur, Arctic Blue Oat. The company invests heavily into international export and its products are sold in Finland, Sweden, Japan, Australia and more than a dozen other countries. For more information, visit Arctic Blue Beverages webpage https://arcticbluebeverages.com

Image Attachments

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ABG Northern Light Package

Attachments

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The “Oscar” of product packaging goes to Arctic Blue Gin’s “The Northern Lights” package
ABG Northern Light Package Worldstar 2024

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