Appreciate Group has appointed Guy Parsons as independent non-executive director and Chairman-designate. Guy joined the Board on 22 March 2022 and will succeed Laura Carstensen as the Company Chairman from 1 April 2022, when Laura will stand down, having announced her intention to do so at the time of the company's AGM in September 2021, following almost nine years' service on the Board. Guy will be stepping down from his role at Yorkshire Building Society at their AGM in April, having been a director for nine years.

He previously held CEO positions at easyHotel plc and Travelodge.