Amplify Snack Brands : Announces Pricing of Initial Public Offering

AUSTIN, Texas--(BUSINESS WIRE)-- Amplify Snack Brands, Inc. ("Amplify" or the "Company") announced today the pricing of its initial public offering (IPO) of 15,000,000 shares of common stock to be sold by certain stockholders of Amplify at a public offering price of $18.00. The shares are expected to begin trading on the New York Stock Exchange under the symbol "BETR" beginning on August 5, 2015. The selling stockholders have also granted the underwriters a 30-day option to purchase up to 2,250,000 additional shares of common stock. The offering is expected to close on August 10, 2015, subject to customary closing conditions.

All shares are being sold by existing stockholders, including certain directors and officers of the Company. Amplify will not receive any of the proceeds from the offering.

Goldman, Sachs & Co., Jefferies, Credit Suisse and SunTrust Robinson Humphrey are acting as joint book-running managers for the offering. William Blair and Piper Jaffray are acting as co-managers.

[e-mail]; Jefferies LLC, Attention: Equity Syndicate Prospectus Department, 520 Madison Avenue, 2nd Floor, New York, NY 10022, phone: [phone], email: [e-mail]; or Credit Suisse Securities (USA) LLC, Attention: Prospectus Department, One Madison Avenue, New York, NY 10010, phone: [phone], email: [e-mail].

A registration statement relating to these securities has been filed with and declared effective by the U.S. Securities and Exchange Commission (the "SEC"). This press release does not constitute an offer to sell or the solicitation of an offer to buy the securities described above, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

About Amplify Snack Brands, Inc.

Amplify Snack Brands is a snack food company focused on developing and marketing products that appeal to consumers' growing preference for Better-For-You (BFY) snacks. Through their simple, major allergen-free and non-GMO ingredients, Amplify's brands embody the Company's BFY mission and have amassed a loyal customer base across a wide range of food distribution channels in the United States.

Forward-Looking Statements

This press release contains certain forward-looking statements, including statements with regard to Amplify's proposed securities offering. Forward-looking statements generally relate to future events or our future financial or operating performance. In some cases, you can identify forward-looking statements because they contain words such as "may", "will", "should", "expects", "plans", "anticipates", "could", "intends", "target", "projects", "contemplates", "believes", "estimates", "predicts", "potential" or "continue" or the negative of these words or other similar terms or expressions that concern our expectations, strategy, plans or intentions. The consummation of the proposed securities offering and the terms thereof are subject to numerous factors, many of which are beyond the control of Amplify, including, without limitation, market conditions, failure of closing conditions and risks and other matters set forth in Amplify's filings with the SEC. You should not place undue reliance upon forward-looking statements as predictions of future events. Amplify has based the forward-looking statements contained in this press release on its current expectations and projections about future events and trends that it believes may affect its business, financial condition, results of operations and prospects. Amplify cannot assure you that the results, events and circumstances reflected in the forward-looking statements will be achieved or occur, and actual results, events, or circumstances could differ materially from those described in the forward-looking statements. The forward-looking statements made in this press release relate only to events as of the date on which the statements are made. Amplify undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required by law.

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Katie Turner, 646-277-1228
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Cory Ziskind, 646-277-1232
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Source: Amplify Snack Brands, Inc.