Yahoo! Inc. launched The Vertical with Woj. Part of Yahoo Sports, fans will get a unique look inside the NBA as Adrian and his team of world-class journalists, insiders and experts share a constant stream of breaking news, in-depth storytelling, front office deals, global draft analysis and the sneaker game.

The Vertical will be the destination for all things NBA across desktop and mobile. State Farm® is one of the first brands to connect directly with basketball fans as a premier sponsor of The Vertical. The Vertical will feature an array of leaders in the industry to tell the full story around the NBA and its culture, including Chris Mannix, Michael Lee, Shams Charania, Bobby Marks, a 20-year NBA front office executive, Jonathan Givony and Mike Schmitz of DraftExpress.com, Nick DePaula of NiceKicks.com, Tim Grover, longtime trainer of Michael Jordan and Kobe Bryant, and former player Brian Scalabrine.

Joe Garza, who has been a member of the Yahoo Sports team since 2012, will direct the site's day-to-day content and coverage. Johnny Ludden, Yahoo Sports' Editor-in-Chief, will oversee The Vertical's content strategy and mission working closely with Garza and Woj on a shared vision. The Vertical features custom integrated advertising opportunities for brands to connect with basketball fans across screens.

State Farm has a history of engaging fans around their favorite sports experiences, and sponsoring The Vertical is the latest in these efforts. State Farm will connect with consumers through high-impact display and pre-roll video ads, as well as branded integrations around video content on The Vertical. The State Farm campaign will also capitalize on events such as All-Star Weekend to reach sports fans on The Vertical, and extend its campaign through pre-roll video, native video and display ads across additional Yahoo properties.