McGill University and Alimentation Couche-Tard Inc. announces their partnership in the launch of a retail innovation lab at the Bensadoun School of Retail Management—a live testing ground for innovative and frictionless technologies that address the retail sector's challenges of the future. In a joint effort to transform customer experience at a critical time for retailers, a world-class university and a global retailer are coming together to create one of North America's first live, open laboratory stores. Located on McGill University's downtown campus, the lab is currently open at reduced hours and for a limited number of customers in store until local public health authorities deem it safe to operate at full capacity. All Couche-Tard stores, including this lab, follow public health guidelines and enforce thorough hygiene and sanitation procedures to protect employees and customers.