The approved de-merger marks a new chapter in the development of ice group AS. To further build on ice group's successful Norwegian growth story, the new ice group board of directors has appointed Eivind Helgaker as the company's CEO. Mr. Helgaker has been head of ice group's Norwegian business since 2009, a function he will retain. During this period, he has led ice in Norway from being a niche mobile broadband provider with NOK 80 million in annual revenues to becoming Norway's third largest network operator and provider of voice and wireless data services with 2017 revenues of NOK 1.1 billion, successfully challenging the duopoly of Telenor and Telia.