Affecto Oyj : Self-Service Analytics – what does it mean and who is it ideal for?

Using self-service tools doesn't require any experience or skills in coding, programming, data sciences or analytics, and it can be carried out without or with very little IT support.

That means Self-Service Analytics is a form of Business Intelligence that enables basically anyone to make queries, analyse data even at an advanced level, and create customised reports and visualisations of the data independently.

Imagine Google Analytics, the free tool for measuring traffic and user behaviour that every website owner uses (or at least should use). In Google Analytics, your traffic and visitor-actions are presented with clear, easily-understandable figures and visualisations. Now, imagine taking the Excel spreadsheet full of data you're using and analysing every single day and with a few clicks converting that data into beautiful and simple visualisations, just like you've seen in Google Analytics or PowerPoint presentations.

READ ALSO:Data visualization - simplicity and clarity as a key to success

Modern self-service analytic tools allow any business user to extract data that you've previously needed to wait for days, if not weeks, from the IT department. Once you've finally got the required data in your hands, the report you received only generates more questions that you need more numbers and answers to.

READ ALSO:10 reasons to hop on the self-service train right now if you haven't yet done soBefore you even notice, you're already asking for another report from the IT department that you, again, have to wait for days - if not weeks. It's an endless rat race. Sounds familiar? With self-service analytics, you can create any query to analyse the specific data you require in a beautiful, visual and above all, understandable form. You can connect all your preferred sources and combine them in a simple way. The data is always up to date which allows you to make fast and fact-based business decisions. The only problem is; What to do with all the time you spare?

'Self-Service Analytics creates a better ground for makingmore fact-based and fast business decisions.'

Who Is Self-Service Analytics ideal solution for?

Now, you're probably wondering how to be sure your company would benefit from self-service analytics. To find the correct answer, you might as well ask yourself:

• Could you benefit from Excel?
• Could you benefit from advanced analytic skills that you lack?
• Do you use PowerPoint in daily or even weekly basis?
• Do you ever find yourself wasting precious time because you can't get into the figures you'd require?
• Are you struggling with business decisions that should have been done a month ago?

If you answered 'yes' to any of these questions, self-service analytics is the one tool your company needs to grow bigger, better and faster.

There are no limitations on branch, scope, size or turnover; Self-service analytics is as beneficial for a small boutique with 2-3 employees as for a multi-billion-dollar IT-business with 500+ users.

READ ALSO:The Time for Self-Service Analytics is NOW - But Why?

Want to know more?

Downloading our new trend report you'll find out the recent changes, the future changes as well as the benefits and challenges ofself-service analytics. This trend report will not only give you reasons why you should start using self-service right now but also how to get started with SSA with a few simple steps.

Are you ready to take your business to a whole new level? Download the report now!