Cerebellium Apps is based in
We spoke with the founder of Cerebellium Apps, Ioan Girigan, about their experience working with
In your opinion, what is the potential of In-Play™ ads in the gaming industry?
From my point of view, In-Play™ has incredible potential; it represents an additional source of revenue in such a competitive environment without affecting user retention; moreover, in our case, I believe it enhances the user experience.
Can you share specific examples of how In-Play™ ads have contributed to your revenue growth?
In the last few months, we have seen an improvement in the performance of this type of ads, which now accounts for about 10% of our revenue. It is a format that we are increasingly taking into account in our developments, and we are confident that its importance will continue to grow.
What was your experience like integrating
The integration with
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