only 2021 Annual General Meeting
use23 November 2021 nal
only CEO's Address:
useMat Ratty nal
We help our partners | |||||
only | advertise with | ||||
confidence through | |||||
use | full-funnel ad fraud | ||||
prevention | |||||
nal | |||||
3 | |||||
The industry problem
The scale of onlyinvalid traffic
Invalid traffic is any activity that doesn't come usefrom a real user with genuine interest that you are
paying for.
*https://www.juniperresearch.com/press/advertising-fraud-losses-to-reach-42-bn-2019
40%
of all digital
advertising is
invalid
$100bn
Will be lost to ad fraud and invalid traffic in 2023*
No channel or business is immune
nal
4
Invalid traffic goes beyond fraud and bots
nal use only
Accidental engagement
Users accidentally engaging with ads that you pay for
Unviewable ads
Ads that cannot be seen by the user. Ad stacking or impressions not meeting MRC standards
Wrong audience
Ads that are shown to the wrong audience
Engagement without intent
Ads that cannot be seen by the user. Ad stacking or impressions not meeting MRC standards
Navigation via ads
Users that navigate through search ads oblivious to the fact they are clicking on advertising.
Non-human engagement
Advertising engagement that is non-human - caused by bots, crawlers, malware and SDK spoofing
5
This is an excerpt of the original content. To continue reading it, access the original document here.
Attachments
- Original Link
- Original Document
- Permalink
Disclaimer
Adveritas Limited published this content on 22 November 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 22 November 2021 23:18:09 UTC.