only 2021 Annual General Meeting

use23 November 2021 nal

only CEO's Address:

useMat Ratty nal

We help our partners

only

advertise with

confidence through

use

full-funnel ad fraud

prevention

nal

3

The industry problem

The scale of onlyinvalid traffic

Invalid traffic is any activity that doesn't come usefrom a real user with genuine interest that you are

paying for.

*https://www.juniperresearch.com/press/advertising-fraud-losses-to-reach-42-bn-2019

40%

of all digital

advertising is

invalid

$100bn

Will be lost to ad fraud and invalid traffic in 2023*

No channel or business is immune

nal

4

Invalid traffic goes beyond fraud and bots

nal use only

Accidental engagement

Users accidentally engaging with ads that you pay for

Unviewable ads

Ads that cannot be seen by the user. Ad stacking or impressions not meeting MRC standards

Wrong audience

Ads that are shown to the wrong audience

Engagement without intent

Ads that cannot be seen by the user. Ad stacking or impressions not meeting MRC standards

Navigation via ads

Users that navigate through search ads oblivious to the fact they are clicking on advertising.

Non-human engagement

Advertising engagement that is non-human - caused by bots, crawlers, malware and SDK spoofing

5

This is an excerpt of the original content. To continue reading it, access the original document here.

Attachments

  • Original Link
  • Original Document
  • Permalink

Disclaimer

Adveritas Limited published this content on 22 November 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 22 November 2021 23:18:09 UTC.