Company Adtraction Group AB

Adtraction Group AB is a Sweden-based company operating in digital marketing via partners. The company is active in two verticals, e-commerce and finance, where Adtraction develops and operates a platform that connects advertisers, who want to increase their sales, with various forms of partners, such as digital magazines, influencers, bloggers, forums, mobile apps and price comparison sites , which wants to generate revenue based on its content and its visitors. Adtraction's platform functions as a marketplace for digital marketing where the buying side consists of advertisers and the sales side of partners. Advertisers work with partners to market their products or services online, and pay commissions through Adtraction when this generates sales. Adtraction has local offices in eleven countries in Europe, with headquarters in Stockholm.

Number of employees: 123