AppsVillage Australia Limited announced Facebook will commence a pilot with AdRabbit to support SMBs looking to advertise on social media. Facebook in Israel recognises the importance for SMBs to build their online presence to ultimately drive customer awareness, engagement and revenue. While some Ad platforms suffer from low levels of SMB engagement due to the fact SMBs generally don't have the time, knowledge or skills to launch digital advertising campaigns, AdRabbit was designed to solve this problem by enabling SMBs to design, build and launch professional digital advertising campaigns with a few clicks and at a fraction of the cost of more traditional advertising channels. Facebook Israel sees the potential of AdRabbit supporting SMBs advertising efforts and is commencing a three-month pilot starting with up to 1,000 SMBs trialling the AdRabbit platform. Facebook Israel's pilot with AdRabbit will commence in Israel in March 2021.