Adcorp Australia Limited (Adcorp) announced a strategic review of its operations it proposes to restructure its Australian business operations to create a newly branded, smaller yet profitable, strategic marketing solutions business. The new business together with Adcorp's other profitable operating divisions of New Zealand, Quadrant and Showrunner, and its 15% stake in Shootsta, is expected to generate both positive cashflows and positive EBITDA for the Adcorp group. The majority of the transformation is expected to be completed in second quarter of fiscal year 2019. The company believes that the business restructure is in the long term best interests of shareholders and will provide a platform for sustainable growth for the agency and video divisions of Adcorp.

Alex Parsons will resign from his position as Chief Executive Officer and move to a non-executive, advisory role in this time period. David Morrison, a current executive director, will become the new Chief Executive Officer at that time.