Adcorp Australia Limited announced that the appointment of Alex Parsons as Chief Executive Officer and Managing Director, Effective 13 March 2018. Mr. Parsons takes over from the current CEO, David Morrison, who will remain on the company's Board and focus on the company's investments in Showrunner and Shootsta, as well as the Western Australian operations in his new role as Managing Director of Showrunner Productions Pty Ltd. and General Manager of Adcorp WA. Mr. Parsons comes to Adcorp with extensive experience in both local and international businesses, most recently as the Chief Digital Officer at Nine Entertainment Company.