The esteemed scientific journal,
In collaboration with IHE, the
In the first part of the study, it was established that there is a significant and clear patient need for a medication like Zeqmelit®. For example, 72 percent of patients responded that they would prefer an oral film over tablet treatment for severe allergic reactions. Furthermore, the study results show that 26 percent of patients have difficulty swallowing and struggle to take their medication during an allergic reaction. These results have previously been published in the peer-reviewed journal
Very High Willingness to Pay Among Patients
In the second part of the study, the willingness to pay among patients was analysed. The results of this study were recently published in the scientific magazine
- The results clearly show that patients have a very strong willingness to pay for a medication like Zeqmelit®, indicating that they value the medication highly. The fact that a respected scientific journal is publishing the article is very positive as it reaches a large part of our direct target audience and is an important part of the ongoing pre-launch activities, says Jonas Jönmark, CEO of
Summary of Study Results:
** Patients' additional willingness to pay for an oral film like Zeqmelit® amounts to
** Patients with swallowing difficulties (26% of respondents) indicate they are willing to pay an additional
** Participants were asked why they preferred oral film over traditional tablet treatment. 25% stated the reason was that the oral film was easy to carry, and 51% said it was easy to take.
** If the price and effect were the same for tablet treatment and oral film, 72% would choose the oral film.
Link to the article: "Treatment Preferences for Acute Allergic Reactions: a Discrete Choice Experiment in
For further information:
Jonas Jönmark, vd,
Tel: +46 70 365 5400
Email: jonas.jonmark@acucort.se
About
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