AGM 2024 Presentation: Speech of the Management Board

ANNUAL GENERAL MEETING 2024

SPEECH OF THE MANAGEMENT BOARD

June 28, 2024

It's ABOUT YOU | aboutyou.com

CONVENIENCE TRANSLATION

AGENDA

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02

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STRATEGY AND HIGHLIGHTS

FINANCIAL PERFORMANCE FY 23/24

OUTLOOK AND PRIORITIES FY 24/25

STRATEGY AND HIGHLIGHTS

COMPANY HIGHLIGHTS

FOUNDER-LED BUSINESS WITH A UNIQUE GROWTH STORY COMBINING COMMERCE AND TECHNOLOGY

Founded in 2014, today >EUR 2bn GMV, adjusted EBITDA profitable, pan-European footprint in B2C & B2B

COMMERCE: THE MOST COMPLETE FASHION PLATFORM IN EUROPE

The best of the fashion universe delivered in the most engaging customer experience online

SERVICES: UNIQUE MEDIA AND ENABLING PRODUCTS MONETIZING OUR REACH AND FULFILLMENT ASSETS

Incremental high-margin revenue streams generated by multiple commerce-adjacent B2B products

SCAYLE: HUGE VALUE CREATION OPPORTUNITY IN OUR PROPRIETARY SAAS BUSINESS

Ambition to become the leading SaaS enterprise commerce platform operating at >40% EBITDA margin

PLANET: DOING BUSINESS WHILE REDUCING NEGATIVE ENVIRONMENTAL AND SOCIAL IMPACTS

Further progress towards achieving our science-based targets

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VISION TO BECOME THE GLOBAL #1 FASHION PLATFORM

B2C

ONLINE FASHION STORE

B2B

SOFTWARE AS A SERVICE

CHANNEL SHIFT TAILWINDS GET BACK INTO SHAPE

MARKET RETURNING TO GROWTH	HUGE RUNWAY AHEAD
E-COMMERCE SHARE OF ALL RETAIL SALES	ONLINE PENETRATION IN FASHION
(% - TOTAL)	(% - TOTAL)
ILLUSTRATIVE
	USA	China
	39%	33%

UKEurope

30%25%

2001	2020	2050
Actuals	S-curve projection

STRONG FORCES AT PLAY

DEMOGRAPHICS

AI / VR

CROSS-BORDER

REGULATION

Sources: Euromonitor, eMarketer; AY analysis

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THREE INITIATIVES UNLOCK THE NEXT GROWTH WAVE

KEY COMMERCE GROWTH INITIATIVES FOR FY 24/25

CUSTOMER ENGAGEMENT	FASHION ASSORTMENT	OPERATING MODEL
A DRIVERS	B EXPANSION	C EXTENSION

BUILDING THE MOST COMPLETE FASHION PLATFORM IN EUROPE

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ANEXT LEVEL ENGAGEMENT ENABLED BY AI

EXEMPLARY COMMERCE ENGAGEMENT INITIATIVES FOR FY 24/25

PERSONALIZED ACCESS

• AI shopping assistants
• 3D size & fit features

SMART PROMOTIONS

• Personalized coupons
• Personalized campaigns

ENRICHED CONTENT

• GenAI editorials
• Live shopping

GAMIFICATION

• Reward program
• Collection mechanisms

A_CUSTOMER ENGAGEMENT DRIVERS

B_FASHION ASSORTMENT EXPANSION

C_OPERATING MODEL EXTENSION

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BTHE BEST OF THE FASHION UNIVERSE ON ABOUT YOU

COMPLETING OUR FASHION ASSORTMENT

EXCLUSIVE LABELS

NEW IN FY 24/25

MANUFACTURER STYLES

Europe-
Quality-	centric
ESG
-	assured
	focused

CELEBRITY BRANDS

>20,000

OWN LABELS

STYLES

BRANDS

INTERNATIONAL

Fast own	ABOUT YOU-	Manufacturer-
enabled cross	to-consumer
label injections
border	(M2C)

BRANDED	LOCAL BRANDS
FASHION
>4,000 BRANDS

A_CUSTOMER ENGAGEMENT DRIVERS

B_FASHION ASSORTMENT EXPANSION

C_OPERATING MODEL EXTENSION

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CEXTENDING CAPABILITIES TO GROW 3P SHARES

PLATFORM EXTENSION OF COMMERCE 3P MODELS

1P (OWN INVENTORY)

Own Labels 3rd Party Brands

SOURCING

Partner

OWNERSHIP

FULFILLMENT

SELLER

PLATFORM

FbAY

Partner

Partner

NEW IN FY 24/25

3P (EXTERNAL INVENTORY)

Drop	FbAY	Drop
Shipping	Shipping

Partner	Partner	Partner
Partner	Partner	Partner
Partner		Partner
	Partner	Partner

RATIONALE TO EXTEND

3P MODELS

Grow 3P GMV shares

Enable brand D2C

Improve seller dynamics

Facilitate Manufacturer-

to-Consumer (M2C)

A_CUSTOMER ENGAGEMENT DRIVERS

B_FASHION ASSORTMENT EXPANSION

C_OPERATING MODEL EXTENSION

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