Electronic Cigarettes International Group, Ltd. (The “Company”) (OTCBB: ECIG) today announced the opening of its first VIP kiosk in the USA at the FlatIron Crossing Mall in Broomfield, Colorado. FlatIron Crossing has more than 200 shops and restaurants, and generates average monthly foot traffic of one million people. This USA VIP kiosk capitalizes on the experience, infrastructure and success of ECIG’s rapidly expanding network of over 175 owned and franchised kiosks across Europe.

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VIP Kiosk at the FlatIron Crossing Mall (Photo: Business Wire)

VIP Kiosk at the FlatIron Crossing Mall (Photo: Business Wire)

“The launch of ECIG’s first kiosk in the United States represents a major growth opportunity for the company and reflects 12 months of planning and excellent cooperation between the UK and USA management teams,” said Dan O’Neill, Chief Executive Officer of Electronic Cigarettes International Group. “Management remains committed to establish VIP as the number one global premium e-cigarette brand as the Company continues to focus on generating long-term profitable growth.”

The Company plans to open at least two additional VIP kiosks in the USA prior to the end of the third quarter of 2016. Work has been completed identifying the priority locations across the country. Future expansion will be evaluated based on the performance of the test units.

About Electronic Cigarettes International Group, Ltd. (ECIG)

Electronic Cigarettes International Group (ECIG) is dedicated to providing a compelling alternative to traditional cigarettes for the more than 1 billion current smokers around the world. ECIG offers consumers a full product portfolio that incorporates product quality and the latest technology. The Company’s website is www.ecig.co.

Safe Harbor Disclosure

This press release contains forward-looking statements that are made pursuant to the safe harbor provisions within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are any statement reflecting management's current expectations regarding future results of operations, economic performance, financial condition and achievements of ECIG, including statements regarding ECIG’s expectation to see continued growth. Forward-looking statements, specifically those concerning future performance are subject to certain risks and uncertainties, and other factors are disclosed in the Company's filings with the Securities and Exchange Commission. Unless required by applicable law, ECIG undertakes no obligation to update or revise any forward-looking statements.

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