Trivest Partners (“Trivest” or the “Firm”), a leading private equity firm focused on founder and family-owned businesses, has unveiled a new logo and brand aesthetic.

“As we enter a new decade and a new era of growth for the Firm, we're excited to introduce all-new branding. The update ties to our friendly and honest approach to conducting business and a genuine desire for that approachability to be evident to founders. Now with a more current look and feel, growth remains our focus. This is shown in a more vibrant color palette and the organic ‘swash’ at the center of our new mark. The swash represents the growth we are committed to providing to founder and family-owned businesses.

"Trivest is well-positioned for 2020, following a year where the Firm grew in so many ways—opening three new offices and adding 15 new faces to the team—and we invested more than $200 million into a record 46 companies. The future has never been brighter for Trivest,” says Troy Templeton, the Firm’s managing partner.

About Trivest:

Trivest Partners, with offices in Miami, Los Angeles, and Philadelphia is a private investment firm that focuses on partnering with founder and family-owned businesses in the United States and Canada. Since its founding in 1981, Trivest has completed over 300 transactions, totaling approximately $6 billion in value. For more information, visit www.trivest.com.