Research and Markets (http://www.researchandmarkets.com/research/x66js5/todays) has announced the addition of Canadean Ltd's new report "Today's Millennials in 2025 : Identifying opportunities to effectively target this generational group in the future" to their offering.

Defined as consumers aged 18-34 Millennials are a sizable demographic cohort in many major markets today. They account for the largest generation in the American workforce in 2015 and a major proportion of the population of emerging economies like India and China. The Millennial generation will yield significant global influence over the next decade and will continue to be highly influential in the global FMCG landscape.

Today's Millennials in 2025 first explores the attitudes and behaviors of Millennials (i.e. consumers aged 18-34) today by identifying five key traits typical of this generational group. It then goes on to the report's core focus: outlining future potential concepts and innovation implications for FMCG manufacturers along five themes identified by Canadean that reflect the attitudes concerns and behaviors of the Millennial generation in 2025 - marriage and housing gender identity sharing economy health and employment and work.

Benefits of this Report:

  • Gain in depth insight into Millennials and their importance in influencing today's FMCG landscape.
  • Understand the attitudes concerns and behaviors of the Millennial generation in 2025 (i.e. consumers who will be aged 28-44 at the time).
  • Explore interesting concepts to inspire future NPD to target Millennials effectively in 2025.

Companies Mentioned:

  • Impossible Foods

Report Structure:

Introduction

Five Traits About Today's Millennials

Things to Know About Millennials in 2025

Marriage and Housing

Sharing Economy

Gender Identity

Health Issues

Employment and Work

Conclusions

Appendix

For more information visit http://www.researchandmarkets.com/research/x66js5/todays