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Carly Dennis
BRAVE Public Relations
404.233.3993 cdennis@bravepublicrelations.com

THE FRESH MARKET ANNOUNCES FURTHER EXPANSION IN CALIFORNIA Specialty Grocer Signs Two Leases for New Sacramento Area Stores Sacramento, Calif. (January 24, 2013) - The Fresh Market, a 30-year old North Carolina-based high-growth specialty grocery retailer, continues to grow its chain of stores with two new California locations, both in the Sacramento area. One of the new stores will be located in the Laguna Crossroads Shopping Center in Elk Grove, and the other will be located at 2339 Fair Oaks Boulevard in Sacramento.

The stores, both expected to open in the fall of 2013, will be the company's second and third locations in the Sacramento market. The company launched its West Coast expansion in the Sacramento area in October 2012, with the opening of its store in the Rocky Ridge Town Center at 2030 Douglas Boulevard in Roseville.
"We have enjoyed a warm welcome in Roseville, where we opened our first California store this past fall," said Randy Kelley, senior vice president of real estate and development for The Fresh Market. "We are excited about our continued expansion in California, and in the greater Sacramento area in particular, and we look forward to providing customers in the Fair Oaks and Elk Grove communities with the same quality products and excellent customer service that our shoppers experience in other markets."
The Fresh Market has built its reputation on being an extraordinary food destination with stores that offer a truly unique shopping experience. "From bountiful produce and a full-service meat counter to convenient prepared foods and an in-store bakery," said Craig Carlock, the company's president and CEO, "customers will discover that our stores are committed to variety, freshness and value as well as superior customer service."
The company has plans for continued expansion across the U.S., including several California sites currently in development in Palo Alto, Santa Barbara and Laguna Hills.

About The Fresh Market, Inc.

Founded in 1982, The Fresh Market, Inc. (NASDAQ: TFM) is a specialty grocery retailer
focused on providing high-quality products in a unique and inviting atmosphere with a high level of customer service. The company currently operates 129 stores in 25 states, primarily located in the Southeast, Midwest, Mid-Atlantic, Northeast and West Coast, with plans for continued expansion throughout the country. The Fresh Market is an equal opportunity employer. For more information, please visit www.thefreshmarket.com.

Forward Looking Statements: This document contains forward-looking statements that reflect our plans, estimates, and beliefs and involve a number of risks and uncertainties. Any statements contained herein (including, but not limited to, statements to the effect that The Fresh Market or its management "anticipates," "plans," "estimates," "expects," "believes," and other similar expressions) that are not statements of historical fact should be considered forward-looking statements. The following are some of the factors that could cause actual results to differ materially from any forward-looking statements: the timing of our landlords' delivery of the premises; the timing of permits, licenses and other governmental approvals necessary to commence our work; our ability to commence and complete our work in a timely fashion; unusual, unpredictable and/or severe weather conditions including their effect on the turnover and work for each of the locations; compliance with laws, regulations and orders; changes in laws and regulations and other factors as set forth from time to time in our Securities and Exchange Commission filings. We intend these forward-looking statements to speak only as of the time of this release and do not undertake to update or revise them as more information becomes available.

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