Technavio’s latest Global Ceramic Tiles Market 2016-2020 report highlights the top four emerging trends that are expected to drive the market growth over the next five years. Technavio defines an emerging trend as something that has potential for significant impact on the market and contributes to its growth or decline.

Technavio heavy and construction industry research analyst Soumya Mutsuddi, highlighted the top four emerging trends for the global ceramic tile market through 2020:

Deployment of new technologies

Ceramic tile manufacturers are incorporating advanced technologies such as 3D printing, digital printing, anti-microbial glazes, nanotechnology, and water jet technology into their production process. Each new technology has their own benefit.

“Digital printing technology not only helps enhance the colors of tiles, but also reproduces the impression of marble, granite, and wood, while anti-microbial glazes are gaining huge prominence especially in the residential, healthcare and hospitality sectors because it reduces bacterial growth on the surface of tiles,” said Soumya.

Rising demand for large ceramic tiles

Customers are increasingly showing a preference for large-sized tiles because they tend to be more durable than their smaller counterparts. Small-sized tiles may also have less aesthetic appeal because of the high number of joints between them. A special coating needs to be added to these joints to avoid water penetration but ceramic tiles greater than 8 inches in size require less jointing, which reduces the probability of water penetration. The standard dimension of rooms constructed globally is 14 x 20 square feet, therefore large tiles are preferred as they do not affect the aesthetic appeal of rooms and flooring.

Increased investment in high-rise buildings

The rise in global urban population and standard of living is propelling the demand for high-rise buildings. This trend is leading to an increase in high-rise building construction, which is driving the demand for ceramic tiles globally. As of May 2015, there were 457 high-rise buildings under construction. APAC accounts for 75% of the total projects under construction, followed by the Americas with 13% and EMEA with 12%. The large-scale developments in building construction will spur the demand for ceramic tiles during the forecast period.

Increased investment in airport construction projects

The demand for ceramic tiles, especially floor tiles is expected to grow substantially as a result of rising airport construction project investments. As of June 2015, there were over 2,000 new airport construction projects globally with a total investment of over USD 200 billion. The majority of this investment is being witnessed in APAC, followed by Europe and North America. Many countries such as France and India have very outdated airports so they have made significant investments towards these construction projects in order to modernization their existing airports.

Top vendors covered in this report:

  • Logitech
  • Iris Ceramica
  • Johnson Tiles
  • Kajaria Tiles
  • Mosa
  • Nitco Tiles

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