Technavio’s latest report on the global vinegar market provides an analysis on the most important trends expected to impact the market outlook through 2020. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.

The top three emerging trends for the global vinegar market according to Technavio analysts are:

High demand for natural and organic sauces and dressings

According to Technavio’s report, the growing demand for organic and natural sauces and dressings is driving the global vinegar market. Consumers worldwide perceive organic sauces and dressings to be safer and healthier compared to processed food, although they are much higher in price than other products. The increasing health-conscious population worldwide is influencing the adoption rate of these products despite the high prices.

Technavio’s lead analyst Vijay Sarathi, specializing in research on food says, “Vinegar is a major ingredient used in organic and natural sauces and dressings. As a result, the consumer’s high demand for products made of natural or organic ingredients containing vinegar that promote health and weight management is likely to drive the vinegar market over the next four years.”

Rise in private labels

The number of private-label brands for vinegar and products such as dressings containing vinegar has increased worldwide with the growth of organized retailing. In fact, a large percentage of the growth of private-label brands is attributed to the consolidation and expansion of the retail sector. For instance, Mizkan is the largest vinegar supplier in the US, and offers a wide range of consumer selection of private-label vinegars. Another private label supplier in the US is Woeber.

Private-label brands offer higher value and are priced better than branded purchases, making them increasingly popular. Many large retailers are also expanding into gourmet facilities offering ethnic flavors in this category. Private-label products are being stocked at retail stores and made available at a lower price compared to branded products. However, manufacturers need to address issues concerning trust and ethics of selling such products.

Trend of cooking at home

Factors such as busy lifestyles, rise in single households, unconventional working hours, as well as increase in the number of working women have resulted in the consumption of less structured meals. Many countries worldwide have also witnessed a decline in restaurant visits and decreased spending on food products at food-service outlets. The rising cost of dining outdoors and the availability of varied convenient at-home cooking options have led to an increase in at-home food consumption. This change in market dynamics have widened the scope for food vendors to target consumers by launching more products with local and ethnic tastes.

According to a study conducted in 2011, more than 52% of individuals in the US preferred cooking meals at home.

Some of the top vendors in the global vinegar market as analyzed by Technavio analysts are:

  • Australian Vinegar
  • Bizen
  • Fleischmann’s Vinegar
  • Kraft Heinz
  • Mizkan
  • Shuita

Browse Related Reports:

  • Sauces Dressings and Condiments Market in the US 2015-2019
  • Global Savory Snacks Market - Market Research 2015-2019
  • Global Food Additives Market 2015-2019

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Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.

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