Taylor, a global leader in sports, entertainment and digital consumer engagement, today announced the appointment of Jon Resnik to the position of Chief Creative Officer.

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Jon Resnik, Taylor's new Chief Creative Officer (Photo: Business Wire)

Jon Resnik, Taylor's new Chief Creative Officer (Photo: Business Wire)

In his role, Resnik is responsible for the vision, growth and day-to-day management of a diverse digital team of 30-plus professionals, comprised of planners, art directors, insights specialists, copywriters, content creators, editors, strategists, community managers and designers.

Resnik joins Taylor from social media agency Big Fuel, where he held the position of Chief Creative Officer. He brings to Taylor more than 25 years of experience in leading creative teams, managing the development of digital advertising, marketing, and social media campaigns, and generating new business with leading brands such as Burger King, Target, Firestone, Weight Watchers, and T-Mobile, among others.

“As the needs of our client partners become increasingly grounded in storytelling and engaging content, the appointment of Jon Resnik to the chief creative officer post is a critical next step in Taylor’s continued evolution,” said John Liporace, Managing Partner, Taylor. “Jon is a skilled storyteller who brings considerable experience in areas that complement our existing capabilities and enables us to bring a more holistic approach in addressing and managing the strategic and creative needs of our client partners. We believe Jon will be a game changer for Taylor as he plays a leadership role in our growth as a creative agency with deep and diversified digital capabilities.”

Resnik began his career 25 years ago as a filmmaker, writer, and producer for several independent feature films, as well as a writer and director of television programming. He later worked at some of the industry’s most innovative ad agencies in both senior copywriter and creative director roles. Subsequently, he concentrated on the digital/social space, with senior positions at Schematic, Dachis Group and Big Fuel.

In commenting on his appointment, Resnik said, “The metric by which success is measured in social and PR is the same. That currency of excellence is earned media. To hit that high-water mark of engagement in this congested content universe requires the one-two-punch deployment of social amplification and strategic media relations. When those two forces come together, a knockout blow is delivered. That’s why I joined Taylor: to be in the same corner with earned media experts with over thirty years of experience.”

About Taylor

Taylor is a full service marketing communications agency with PR and social expertise at its core, servicing some of the world’s leading consumer brands. Named “Consumer Agency of the Decade” by The Holmes Group, Taylor has partnered with the most influential corporate marketers, utilizing lifestyle, sports, entertainment and digital platforms to drive consumer engagement. Founded in 1984, Taylor has more than 100 employees with headquarters in New York and offices in Los Angeles, Chicago, and Charlotte. Taylor’s portfolio of client partners includes Activision, Allstate, AMB Group, Comcast, Diageo, Capital One, Mercedes-Benz USA, Nestle Purina, NASCAR, Nike Jordan, Panini America, P&G, PVH, Tempur-Sealy. Learn how “We’re Built Differently” at www.taylorstrategy.com.