World class body builder and “Muscle Chef”, Carlo Filippone, in partnership with The Steve Weatherford World Champion Foundation and Vision Sports Club of Pearl River, New York announced today the launch of a unique fitness and dietary program called The Journey.

The Journey, a total fitness program restricted to 100 participants, will provide users with 90-days of specially formulated meals from Filippone’s Elite Lifestyle Cuisine line - combined with a unique work-out regimen delivered by a rotating list of celebrity trainers including:

  • TV’s Dr. Mehmet Oz
  • Fitness expert, personal trainer and author, Jenna Wolfe
  • The fittest man in the NFL, Steve Weatherford
  • Fitness model, Tyson Beckford
  • and others to be announced

Starting today, participants can sign up for The Journey on Elite Lifestyle Cuisine’s website.

On January 9th, The Journey will kick-off with a special event at Vision Sports Club - with Dr. Oz, Steve Weatherford and other celebrity trainers on hand to explain the program in detail and lead the group’s first workout. The Journey itself will formally begin Monday, January 18th and runs until Monday, April 18th - when participants will have a final check-in and a winner will be determined.

“This is truly a one-of-a-kind training opportunity,” says Filippone, a multiple IFBB award winner who has turned his attention to nutrition as a packaged health food entrepreneur. “The Journey is a 90-day program that puts you in the hands of the best trainers and best dietary choices available. It’s sure to render incredible body transformations.”

Journey members will receive nutritionally balanced meals from Elite Lifestyle Cuisine, training tips and workout sessions with celebrity trainers. A portion of the proceeds from the event go to the Steve Weatherford World Champion Foundation.

In April, at the end of The Journey, participants will be judged using the following criteria:

1. Biggest overall transformation – as shown in before-and-after photos and by weight/fat loss.

2. Participation - Vision Sports Club has implemented a point system rewarding participants for Club Check-Ins, % weight loss, Body Fat % loss, attendance at Celebrity Trainer classes, GroupX class attendance and Personal Training sessions completed.

3. Essay submission – one page essay detailing their journey and how they’ve benefitted from it.

The winning participant will receive free airfare to any destination in the continental US.

“I know firsthand how the proper combination of fitness and diet yields incredible results,” says Steve Weatherford. “This Journey is going to change the lives of 100 metro area people. They’re going to eat the best and workout with the best. And I can’t wait to get started.”

About Elite Lifestyle Cuisine

Elite Lifestyle Cuisine is a prepared gourmet health food distribution company based out of Clifton, New Jersey. All offered meals are prepared with caloric balance in mind, utilizing the highest quality protein sources, low glycemic index carbohydrates and small amounts of healthy fats. No cooking, no cleaning, and no guilt; Elite Lifestyle Cuisine’s mission is to help Americans enjoy a richer, fuller life by offering them a true solution to healthy eating.

About The Steve Weatherford World Champion Foundation

The Steve Weatherford World Champion Foundation directly benefits the many philanthropic initiatives Steve has founded over the course of his NFL career. From his Rush the Punter and Kick for Kids events that fund school education programs in his home town of Terre Haute, Indiana to his New Jersey-based Project Prom program, which gives disadvantaged high schoolers a chance to attend an all-expense paid prom in style, all of Steve’s charities will be assisted by the partners contributing to his Steve Weatherford World Champion Foundation.

Sponsors supporting The Journey include:

P28 – High Protein Bread
Formula Four – Oxygenated Water