TC Media becomes Sole Owner of Réseau Sélect
MONTREAL, January 12, 2012 - TC Mediais proud to announce that, effective today, it is the sole shareholder of Réseau Sélectand thus sole owner of the largest advertising network for the French-language weekly press in Canada. All the other independent weekly paper publishers, shareholders of Réseau Sélect, have voluntarily been redeemed by Réseau Sélect. They will however remain members of the network as clients.
In addition to remaining a one-stop shop for print and web
advertising for local French-language communities, the TC
Media Réseau Sélect will now be able to meet the evolving
needs of national advertisers who want integrated marketing
solutions. Réseau Sélect will still offer a solid line of
print and digital products, and will continue to represent
some 150 listed publications, whether published independently
or owned by TC Media.
"This change allows us to merge the Réseau Sélect operations
with those of the TC Media internal sales network, which
gives our national clients a more complete service offering.
Our clients will now be able to run campaigns that include
our own community papers, but also a larger pool of
French-language papers in Canada that serve complementary
territories," says Serge Lemieux, VP, Newspaper Division,
Québec and Ontario, TC Media, and President of the Board of
Directors in charge of managing Réseau Sélect until today's
announcement.
Similarly, Réseau Sélect advertisers will now have quick
access to TC Media's integrated marketing offering, drawing
on its entire portfolio of media products in print,
interactive and digital. National clients will thus benefit
from the synergy among the various TC Media properties at the
local level, including printing and door-to-door distribution
(Publisac) services, as well as products such as
Publisac.ca, the group buying site
lamégaprise.comor the auction site
BidGo.ca.
François Laferrière, New General Manager of Réseau Sélect
TC Media takes this opportunity to announce the appointment
of François Laferrière to the position of General Manager of
Réseau Sélect. Prior to this new appointment, Mr. Laferrière
held the position of General Manager, Network Sales and
Business Development, within the Quebec/Ontario Newspaper
Division of TC Media. Before joining TC Media, Mr. Laferrière
was the owner of Journal Le Nord, for over 19 years. François
Laferrière has an
impressive career path and has been working within the weekly
press industry since 1978. He is one of the charter
members of Réseau Sélect inc. and has overseen sales
management for the organization. He has also been President
of the Board of Directors of Réseau Sélect, in addition to
being a member of the Board of the Office de la distribution
certifiée (ODC) and of Hebdos Québec.
TC Media will continue to operate Réseau Sélect with the
existing teams in the Montreal office (630 Sherbrooke
West) and Toronto office (2 Carlton Street), some 20
experienced employees who know the weekly press market.
About Réseau Sélect
Established in 1976 by publishers of weekly newspapers in an
effort to centralize and facilitate the media purchases of
their customers, Réseau Select is the largest national sales
advertising house for French-language community papers in
Canada. Truly a one-stop shop for print and web, Réseau
Sélect reaches 6.9 million readers a week, with
5.7 million page views per month.
Réseau Sélect represents about 150 publications in Canada in
17 administrative regions in Quebec, and covers
Ontario, Western Canada and the Atlantic provinces. Most of
the community papers represented, whether trade
publications (business and farm papers) or serving cultural
communities, are certified by the Audit Bureau of
Circulation (ABC) and the Office de la distribution certifiée
(OCD).
About TC Media
One of Canada's leading providers of media and interactive
marketing solutions, TC Media offers a comprehensive line of
products and services and an integrated approach to
activating customers' marketing. TC Media is one of Canada's
largest media groups, reaching 18 million consumers through
its multiplatform offering. The group owns a number of major
consumer and business media brands that are leveraged across
multiple platforms. TC Media is also the leading provider of
local and regional information in Quebec and the Atlantic
provinces through its extensive network of community papers
and online portals. It publishes the Metro weekday daily in
Montreal and Halifax. It is also the leading door-to-door
distributor of advertising material in Canada, with Publisac
in Quebec and Targeo in the rest of Canada. TC Media is a
leader in the digital industry in Canada in media properties
and online advertising representation. With its extensive
network of more than 1,000 websites, TC Media reaches more
than
13 million unique visitors per month in Canada. The group
offers interactive marketing solutions that harmonize
strategy, content and multichannel distribution systems to
build lasting relationships between brands and consumers. TC
Media also employs its expertise and proprietary software to
anticipate and meet consumer needs by means of the new
interactive means of communication: mobile, data analytics,
email marketing, e-flyers and custom content and
communications. TC Media is also active in book publishing
and distribution and is the largest publisher of
French-language educational resources in Canada.
TC Media is a brand of Transcontinental Inc. (TSX: TCL.A,
TCL.B, TCL.PR.D), which has about 10,000 employees in Canada
and the United States, and reported revenues of C$2.0 billion
in 2011. For more information about the corporation, please
visit www.tc.tc.
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For more information or interview requests:
Media
Katherine Chartrand
Director of Internal and External Communications
TC Media
Telephone: 514 392-2091 katherine.chartrand@tc.tc
TC Media
1100, boul. René-Lévesque O.
24e étage
Montréal (Québec) H3B 4X9
Téléphone : 514 392-9000 www.tc.tc
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