SmartTouch® Interactive, an interactive real estate marketing agency and real estate marketing automation and the lead nurturing CRM solution company, today announced that it will host a complimentary, interactive webinar, “Leads are People Too: Track & Respond to Digital Leads Without Losing the Human Touch,” on Thursday, February 4th at 1:00 p.m. ET. This webinar will be an encore presentation of the session presented at the NAHB International Builder’s Show 2016 by Alan Daniel, SmartTouch Interactive CEO and Co-founder, and Melissa Morman, Senior VP of Client Experience for Builders Digital Experience (BDX). Register for the webinar here: http://www.smarttouchinteractive.com/lp/webinar/2016/01/website/

SmartTouch® Interactive’s home builder marketing research shows that it takes 52 touchpoints from initial inquiry to close new homes sales. And while real estate marketers understand the value of using CRM to manage these leads, the big question remains, how is a sales person expected to keep up with thousands of personal conversations, via multiple channels, over a long buying cycle?

Alan and Melissa have years of experience managing this issue and will discuss the missing link in the lead nurture process – how to use technology to be more human. The session will showcase how to use technology to NURTURE leads in a way that tracks what a prospect does and triggers relevant, one-to-one, multi-channel communication that is personal!

“This session was so well received at IBS that we wanted to share it with builders and developers who weren’t able to attend,” said Alan Daniel, CEO & Co-founder, SmartTouch® Interactive. “While research shows that new home buyers have adopted a digital lifestyle, the reality is that they still want a personal touch, and if you don't provide it, you might just lose that new home sale.”

In this session, you’ll learn how to use technology and content to track and respond to buyers’ digital signals so your salespeople make the right calls, at the right time, with the right message.

Key Takeaways for Attendees:

  • See why current market share is a significant motivation for new home builders to improve lead conversion.
  • Witness first-hand new home buyer experiences and the impact on their likelihood to buy new.
  • Get the recipe for converting more leads to sale in the new home market.
  • Learn what marketing automation is, how it's different from CRM and why combining the two delivers more sales.
  • Learn what digital signals you can track with buyers and how to use those signals to trigger both automated and personal one-to-one communication.
  • Develop a marketing automation strategy, including content and technology considerations.

Both Melissa and Alan are frequent speakers at home building tradeshows and events. With more than 15 years of industry experience, and now as the Senior Vice President of Client Experience for Builders Digital Experience/Builder Homesite, Inc., Melissa gains unique insight through her interaction with over 1,000 builder clients across the country. Alan is also an accomplished speaker and is uniquely positioned to talk about this topic because he and his team have helped hundreds of builders use technology to get personal.

About SmartTouch® Interactive

SmartTouch® Interactive is an interactive marketing agency that provides proven lead generation programs and lead management system, SmartTouch® Platform, the lead nurturing CRM. The SmartTouch® team’s expertise in lead generation and online marketing helps firms that require a multi-touch sales cycle create demand for products and services and grow their business with customized, interactive lead generation programs and lead cultivation. Backed by 30 years of experience in developing lead generation programs for hundreds of clients, SmartTouch® Interactive sets a new standard with lead generation programs and a single solution that integrates CRM, Marketing Automation, Email Marketing and Inventory Management in one platform, SmartTouch®. http://www.smarttouchinteractive.com

About BDX

Builders Digital Experience (BDX) is a leading provider of digital marketing and sales solutions for home builders. In addition to hosting the top new home listing site (NewHomeSource.com), and providing distribution of new home listings to hundreds of real estate websites, BDX offers website development, interactive floor plans, photo realistic renderings, and digital sales solutions to builders and real estate developers. Together these online and interactive resources help builders create a true digital experience for their buyers. For more information, visit www.theBDX.com.