Photoimaging ManufacturersDistributors Association Acknowledges Jeff Housenbold as a New Media Visionary

LAS VEGAS. (NASDAQ:SFLY), a leading Internet-based social expression and personal publishing service, today announced at 2012 International CES that PresidentCEO Jeff Housenbold has been named "Visionary of the Year" by Photoimaging ManufacturersDistributors Association (PMDA).

"Jeff is a new media visionary who has artfully combined e-commerce and community by building lastingprofitable consumer brands," said Joellyn Gray, president of PMDA. "Under his leadership, Shutterfly has led the industry in innovation, become the category leader and transformed into the premier destination for photo books, cards and photo gifts."

The prestigious PMDA Awards recognize peopleorganizations that make significant contributions to the photography industry during the year throughout the course of their careers. In addition to Jeff Housenbold's award, the PMDA honored Photojournalist Carol Guzy, a four-time Pulitzer Prize winner as Photographer of the Year; awarded 2009 Nobel Prize in Physics Winner Dr. George Smith, a co-inventor of the CCD, the DIMA Lifetime Achievement Award; honored Mona Kelly with the PMDA Lifetime Achievement Award;honored Tatsuo Konno from Canon with the Technical Achievement Award.

"I am honored to be recognized by PMDA as Visionary of the Year," said Housenbold. "Each day I combine my personal passion for photography with my professional desire to create an innovative, rapidly growing company that enables consumers to tell their personal storiesdeepen connections with those who matter most."

About Shutterfly

Founded in 1999, Shutterfly, Inc. is an Internet-based social expression personal publishing companyoperates , . Shutterfly provides high quality productsworld class services that make it easy, convenientfun for consumers to preserve their digital photos in a creativethoughtful manner. Shutterfly's line, which helps consumers celebrate memoriestell their stories in professionally bound coffee table books. Shutterfly was recently named one of the top 25 Best Midsized Companies to Work For by the Great Place to Work Institute. More information about Shutterfly.

Shutterfly, Inc.
Media Relations:
Gretchen Sloan, 650-610-5276
gsloan@shutterfly.com

Source: Shutterfly, Inc.

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