According to the latest research report released by Technavio, the global maple water market is predicted to reach over USD 994 million by 2020.

This report titled ‘Global Maple Water Market 2016-2020‘ provides an in-depth analysis of the market in terms of revenue and emerging trends. This market study also presents up to date analysis and forecasts for various market segments and all geographical regions.

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“The maple water market exhibits huge growth potential due to an increasing demand for organic and natural products among customers. Although high pricing might affect its sales, increased awareness of the health benefits on offer and its easy availability is anticipated to help this market register higher sales over the next four years,” said Technavio’s market research expert for non-alcoholic-beverages, Vijay Sarathi.

“Technavio estimates the global maple water market to grow dynamically during the forecast period, giving stiff competition to coconut water, which led the tree water market in 2015,” added Vijay.

The Americas emerged as the largest producer and consumer of maple water in the world in 2015. Even though the region is majorly dominated by coconut water, which was valued at close to USD 972 million in 2015, the increasing popularity of new beverages among consumers is driving the maple water market in the Americas.

Some of the other driving forces behind the growth of the global maple water market are:

  • Health benefits offered by maple water
  • Changing consumer demographics
  • Diverse utility of maple water

Health benefits offered by maple water

Maple water contains vitamins, nutrients, antioxidants, and minerals. It has 46 bioactive nutrients that are unique to tree waters, including phytonutrients. These qualities boost immune health, aid the prevention of degenerative diseases, and also act as a prebiotic to improve digestion. These health benefits have increased maple water's popularity among consumers.

Maple water contains almost 16 times more potassium, 37 times more calcium, and 3.9 times more magnesium content than spring water. The high content of calcium in maple water provides sufficient nourishment to bones and helps treating osteoporosis. Maple water also helps in treating gastric ulcers and blood pressure problems. Furthermore, it is preferred by many athletes as a rehydrating drink over energy drinks such as Gatorade and coconut water. Thus, consumption of maple water is expected to soar over the next four years.

Changing consumer demographics

The past few years have witnessed a dramatic rise in the occurrence of health problems such as diabetes, digestive disorders, allergies, and obesity in the global population. It has resulted in the rise of health conscious consumers all over the globe. Healthy eating habits are predicted to propel the growth of the global maple water market during the forecast period. In 2015, 31% of the generation Z (less than 20 years) and 32% of the millennial population (18 to 34) were willing to pay more for sustainably sourced ingredients. These trends are anticipated to continue over the forecast period and support the growth of the global maple water until 2020.

Diverse utility of maple water

Our researchers also believe that customers are buying maple water not only due to nutritional benefits but also for its diverse utility. Maple water is popular among many restaurants in the US and Canada that use it as a flavoring agent in food. It is also used in the form of ice cubes for cocktails and as an ingredient for preparing marinades, soups, ice creams, and sorbets. These factors will propel the demand of maple water across the globe over the next four years.

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Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.

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