Research and Markets (http://www.researchandmarkets.com/research/g9zthl/sunglasses_market) has announced the addition of the "Sunglasses Market in the US 2015-2019" report to their offering.

The analysts forecasts the Sunglasses market in the US to grow at a CAGR of 6.38% over the period 2014-2019

The Sunglasses industry is one of the key global industries in the Fashion business. These popular fashion accessories are worn to avoid sunlight and high-visibility light that can damage or cause discomfort to the eyes. Continuous exposure to harmful UV radiation can seriously damage the eyes or retina. Sunglasses can be without prescription (called Plano) or with prescription (called Rx).

The lens used in sunglasses are usually made of polycarbonate, ADC, nylon, and glass. The frames are usually made of nylon, zyl, plastic, and metal. There are a number of styles and varieties of sunglasses available in the market. Some of the most popular styles are aviators, wayfarers, mirrored, and tea shades.

The Sunglasses market in the US has become increasingly sensitive to economic cycles. Consumers usually purchase sunglasses when levels of disposable income are high therefore the sale of sunglasses has a high correlation with the economic cycle of a country. The market needs a healthy economy as a prerequisite to grow, given that they fall under the Luxury segment.

According to the report, emergence of new sales channels has gained increased market traction and increased growth in the e-commerce industry in the US has triggered increased growth of the Sunglasses industry. Detailed specifications are provided with every pair of sunglasses available for purchase online, thus allowing customers to compare the products that they have shortlisted at their own ease and convenience.

Further, the report states that competition among key market players has intensified posing a serious challenge for market growth. It has become imperative for the key market players to continue to innovate and upgrade their eyewear portfolio to retain their core customer base.

Key Vendors

  • Charmant
  • Luxottica Group
  • Marchon Eyewear
  • Safilo Group

For more information visit http://www.researchandmarkets.com/research/g9zthl/sunglasses_market